webdoc · Media
Automotive News Commentary
Sharp takes from Peter “webdoc” Martin on the headlines affecting dealers and vendors.
Automotive News Commentary
Your NADA Booth Is Booked. Now, How Are You Going to Get Dealers to Visit?
Getting to NADA is only half the battle. Getting the right dealers to your booth is where the real opportunity begins.
Automotive News Commentary
The Content AI Actually Wants to Cite
Your company’s most valuable content may be the knowledge you haven’t published yet. Firsthand experience, original research and clear answers give dealers, journalists and AI systems something worth referencing. Here’s why becoming a primary source deserves more attention than publishing another generic blog post.
Automotive News Commentary
What AI Sees Before You Do: One of My Biggest Takeaways from CXAUTO and Automotive News Congress
We spend a lot of time talking about what AI can do for us. But what does AI know about us? Following CXAUTO and Automotive News Congress, I explore why AI visibility depends on content, infrastructure and monitoring—and why dealers and vendors need to understand what AI sees before their customers do.
Automotive News Commentary
Your NADA 2027 Results Start Before You Get to Orlando
Your NADA 2027 results begin long before the show floor opens. Peter “webdoc” Martin explains how targeted outreach, useful content, customer proof and timely follow-up help automotive vendors turn their investment in Orlando into qualified dealership conversations.
Automotive News Commentary
Three Days in Detroit That Could Change How You Look at Your Dealership in 2027
Three days. One industry. Join automotive leaders Jim Farley, Mark Reuss, José Muñoz, and Antonio Filosa in Detroit, September 28–30, for the conversations shaping what comes next.
Automotive News Commentary
Your Reviews Are Already Telling You How to Improve Fixed Ops
Customer reviews are more than reputation metrics—they are operational intelligence. By using AI to analyze recurring patterns in customer feedback, dealerships can identify friction, improve service processes, recognize top-performing employees, and turn everyday comments into measurable improvements.
Automotive News Commentary
The Biggest Marketing Problem Isn't Marketing
Businesses have more tools, platforms, agencies, data, and technology than ever before. What they often lack is someone connecting those moving pieces to a clear business strategy. Without leadership, marketing becomes a collection of disconnected campaigns, subscriptions, and reports.
Automotive News Commentary
The Future Belongs to Dealers Who Educate Better
Customers have more automotive information than ever—but access to information does not guarantee trust. The dealerships that stand out will be those that provide clarity, answer meaningful questions, and help customers make confident decisions.
Automotive News Commentary
Artificial Intelligence Won’t Replace Relationships
AI is transforming automotive retail by improving speed, personalization, communication, and efficiency—but it cannot replace the trust at the heart of the customer experience. The dealerships that thrive will use technology to handle routine tasks while empowering their people to provide better guidance, reassurance, and meaningful human connection.
Automotive News Commentary
The Service Drive May Be the Most Undervalued Marketing Department in the Dealership
The service drive may be the dealership’s most undervalued marketing department. Every visit is an opportunity to build trust, strengthen loyalty, and create future sales—not through pressure, but through exceptional communication, transparency, education, and a customer experience that turns routine service into lasting relationships.
Automotive News Commentary
A $1.95 Cookie… Really?
· Peter "webdoc" Martin
Automotive News Commentary
From Salesperson to Trusted Advisor
· Peter "webdoc" Martin
Automotive News Commentary
What Dealers Get Wrong About Digital Retailing
· Peter "webdoc" Martin
Automotive News Commentary
The Three Ps of Customer Experience and Why Video Is the Missing Link
· Jason Scott
Automotive News Commentary
The Amazon Effect: How Consumer Expectations Are Reshaping Car Buying
The Amazon Effect How Consumer Expectations Are Reshaping Car Buying By Peter “Webdoc” Martin Consumers no longer compare dealerships only against other dealerships. That may
· Peter "webdoc" Martin
Automotive News Commentary
The Hidden Liability Sitting on Every Dealer’s Lot
· Peter "webdoc" Martin