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NADA 2027 Icebreaker

Feb 18, 2027 · IceBar Orlando

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A living room with a large television showing an advertisement in the evening

OTT Marketing

Your dealership. Their living room.

Cactus Sky and Blue Gorilla Digital bring dealership advertising to streaming audiences.

Book a free strategy session
Peter “webdoc” Martin

Book a free strategy session

Talk through your goals with Peter “webdoc” Martin.

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Overview

Turn living rooms into showrooms

OTT and connected-TV campaigns put your video message in front of in-market shoppers in your Primary Market Area.

Introducing OTT Advertising from Cactus Sky and Blue Gorilla Digital Turn Living Rooms into Showrooms with CTV and Streaming Video Ads Cactus Sky has partnered with Blue Gorilla Digital to bring you the future of dealership advertising: OTT (Over-the-Top) Marketing. In today’s screen-driven world, your buyers aren’t watching cable—they’re streaming. If your dealership wants to reach real, in-market shoppers on platforms like Hulu, Roku, YouTube TV, and Amazon Fire, this is the solution you’ve been waiting for. No cable. No skipping. No clutter. Just your dealership’s message delivered straight to the big screen, where decision-makers are paying attention.

Key benefits

What you gain

  • Connected-TV targeting
  • Premium streaming inventory
  • Creative production
  • Attribution reporting

How we help

What is OTT advertising?

OTT (Over-the-Top) Advertising delivers your video ads via streaming platforms – directly to Smart TVs, mobile devices, tablets, and desktops. It bypasses traditional TV and connects your brand with buyers using precise targeting powered by real data. Unlike traditional TV ads that blanket a broad audience, OTT uses addressable marketing technology to deliver your dealership’s message to actual car buyers in your Primary Market Area – based on verified purchase behavior, not just browsing habits.

The details

Everything that’s included

  • New and Used Car Sales Promotions
  • Seasonal Service Specials
  • Trade-In and Upgrade Events
  • Fixed Ops Service Ads
  • Recall Awareness Campaigns
  • Dealership Storytelling and Brand Reputation

“The email campaign was a success, we had a near record day in sales on our last day. I actually also got a lead for TroBalance from the line at the bottom of the email. Thank-you! It was a pleasure doing business with Cactus Sky!”

Mannie FisherWelsh Mountian Deli

FAQ

Frequently asked questions

Over-the-top (OTT) marketing places video ads on streaming services and connected TVs, reaching viewers outside traditional cable.

Turn living rooms into showroom opportunities.

Talk through your goals with Cactus Sky Digital and build a plan around your next opportunity.

Book a free strategy session

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