About Cactus Sky
Built inside the dealership. Trusted across the industry.
Cactus Sky Digital specialises in digital marketing that connects businesses with dealership owners, vendors and automotive executives, driving engagement, leads and revenue.
Peter “webdoc” Martin · President
To empower automotive businesses with data-driven digital marketing that maximises reach, enhances brand visibility and drives measurable growth.
Our mission
Our story
From the showroom floor to digital campaigns
The beginning
On the dealership floor
Peter’s career began inside Ricart Ford, learning fixed ops, sales and customer engagement first-hand.
30+ years
Relationships across the industry
Long-standing ties with OEM executives, dealer principals, association leaders and vendors.
Cactus Sky Digital
Marketing to dealership decision-makers
Email, social, video and SEO campaigns that connect vendors with dealership owners and executives.
January 2026
The Culinary Duo
Peter and Susan become featured restaurant reviewers for Stroll Beachwalk and Stroll Beacon Lake.
AutoHubShow
Co-host on a weekly live show
Peter joins AutoHubShow as co-host, live every Monday.
The people behind your campaigns
The Cactus Sky Advantage
Industry relationships
Why vendors keep coming back
- 01
Automotive expertise
We understand the industry’s unique challenges and opportunities, because we’ve worked inside it.
- 02
Proven track record
Campaigns that deliver high engagement, strong lead generation and measurable ROI.
- 03
Exclusive industry database
Access to tens of thousands of dealership executives and decision-makers.
- 04
Multi-channel strategies
Email, social media, video and SEO, combined into one coordinated campaign.
- 05
NADA event specialists
We make sure your brand stands out before, during and after industry events.
Let's talk about your next campaign.
Tell us a little about your business and the dealership audience you want to reach. We'll follow up within one business day to set up your free strategy session.
Prefer to pick a time directly? Book a slot on our calendar.