Effective Date: November 10, 2026
Introduction
Cactus Sky Digital (“Cactus Sky,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you provide when visiting our website, subscribing to our services, requesting information, registering for events, downloading content, or interacting with our marketing, advertising, consulting, and communication platforms.
This Privacy Policy explains how we collect, use, store, protect, and disclose information in connection with our digital marketing, email marketing, text messaging, event marketing, consulting, advertising, and business development services within the United States.
Using our website or services does not, by itself, constitute consent to optional analytics, advertising, promotional email marketing, or SMS/MMS communications. Where consent is required, we request it separately and provide the choices described in this Privacy Policy.
Information We Collect
We may collect information that you voluntarily provide, including:
- Name
- Company Name
- Dealership Name
- Business Name
- Job Title
- Email Address
- Mobile Phone Number
- Business Address
- Website URL
- Marketing Preferences
- Event Registration Information
- Consultation Requests
- Survey Responses
- Webinar Registrations
- Contact Form Submissions
We may also automatically collect:
- IP Address
- Browser Information
- Device Information
- Operating System
- Website Activity
- Referral Sources
- Cookies
- Analytics Data
- Advertising Interaction Data
How We Use Information
Cactus Sky Digital may use collected information to:
- Respond to inquiries
- Provide requested services
- Deliver marketing campaigns
- Schedule consultations
- Send educational content
- Distribute newsletters
- Provide event information
- Deliver webinar registrations and reminders
- Improve website performance
- Analyze marketing effectiveness
- Provide customer support
- Fulfill contractual obligations
- Comply with legal requirements
Email Marketing Communications
Service-related communications. When you submit an enquiry, register for an event or webinar, request information, download content, or use our services, we may send communications related to that interaction or our existing business relationship. These may include responses, confirmations, requested materials, administrative messages, appointment or event reminders, service updates, and customer support communications.
Optional promotional email marketing. Submitting an enquiry or providing an email address does not, by itself, constitute consent to receive promotional email marketing. Where consent is required by applicable law, we ask for it separately before sending optional promotional emails. Where applicable law permits promotional emails without prior consent, we provide a clear way to opt out and honour unsubscribe requests.
Promotional emails may include:
- Industry news
- Marketing insights
- Educational content
- Product announcements
- Webinar invitations
- Event announcements
- Promotional offers
- Company news
All commercial emails include an unsubscribe mechanism.
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link contained within our emails. Unsubscribing from promotional emails does not stop service-related communications that are necessary to respond to you or provide requested services.
Cactus Sky Digital complies with the CAN-SPAM Act and applicable federal and state email marketing regulations.
SMS Text Messaging Communications
SMS messages are sent only where you have separately opted in through an SMS consent checkbox or another documented opt-in process. Providing a phone number or submitting an enquiry does not, by itself, constitute consent to receive SMS communications. By affirmatively opting into SMS communications, you expressly consent to receive recurring automated promotional text (SMS) and multimedia (MMS) messages from Cactus Sky Digital, which may include personalised AI-generated videos about its services, including NADA marketing packages.
When you submit a website form, we record whether the SMS consent box was checked, the date and time of the submission, the form or page it came from, and the version and exact text of the consent wording shown to you.
Messages may include:
- Consultation reminders
- Appointment confirmations
- Event reminders
- Webinar reminders
- Product updates
- Service notifications
- Marketing communications
- Promotional offers
- Industry updates
- Customer support communications
Message Frequency
Message frequency varies based upon your interaction with Cactus Sky Digital and your communication preferences.
Message and Data Rates
Message and data rates may apply according to your wireless carrier plan.
Opt-Out Instructions
You may opt out of SMS communications at any time by replying:
STOP
You will receive a confirmation message and will no longer receive text messages unless you opt back into the program.
Help Instructions
For assistance, reply:
HELP
or contact us directly at:
info@cactussky.com
Consent Not Required
Consent to receive text messages is not a condition of purchasing any goods or services.
Mobile Information Protection
Cactus Sky Digital respects your privacy.
No mobile information, text messaging opt-in data, SMS consent records, or mobile phone numbers will be sold, rented, shared, transferred, or disclosed to third parties or affiliates for their marketing or promotional purposes.
All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties for marketing purposes.
Information may be shared only with service providers that assist in delivering communications, hosting systems, analytics, customer support, technology infrastructure, and business operations.
TCPA Compliance
Cactus Sky Digital maintains policies and procedures designed to comply with:
- Telephone Consumer Protection Act (TCPA)
- Federal Communications Commission (FCC) regulations
- CTIA Messaging Principles
- A2P 10DLC Registration Requirements
- Carrier Messaging Policies
We maintain records of consent where required and reserve the right to verify communication authorizations prior to initiating communications.
Cookies and Tracking Technologies
We use cookies and similar technologies (such as pixels, scripts and local browser storage) on our public website. We group them into three categories. Only Necessary technologies are used unless you choose otherwise.
Necessary (always on). These are required for the website to work and to remember your cookie choices. They cannot be switched off in our cookie banner. We do not use them for analytics or advertising.
Analytics (off unless you agree). These help us understand how visitors find and use our website so we can improve it. They include Google Analytics 4 and Microsoft Clarity, described below.
Advertising (off unless you agree). These help us measure our advertising and may be used to show you relevant ads on other websites and platforms. They include the LinkedIn Insight Tag and Google advertising features, described below.
How consent works. When you first visit our website, a cookie banner lets you Accept all, Reject non-essential, or Customise your choice of Analytics and Advertising separately. Neither optional category is preselected. Until you make a choice, Analytics and Advertising technologies do not load. Rejecting optional tracking does not prevent you from using our website or submitting an enquiry.
We use Google Consent Mode v2. Before any Google tag runs, analytics storage, advertising storage, ad user data and ad personalisation are all denied by default. Analytics consent controls analytics storage independently of Advertising consent. Advertising storage, ad user data and ad personalisation are granted only when you agree to Advertising. Choosing one category does not grant the other. Your choice is saved in your browser and applied on navigation and subsequent visits in that browser until you change it, clear your browser data, or it reaches its renewal date.
Consent renewal. We ask you to review and renew your cookie choice no later than 12 months after your most recent choice. A shorter renewal interval may be used where applicable legal requirements require it. When a choice expires, the cookie banner returns and Analytics and Advertising technologies remain off until you make a new choice. Renewing your choice does not change your separate promotional email or SMS/MMS preferences.
Changing or withdrawing consent. You can change your choice at any time by selecting Cookie preferences in the website footer. If you withdraw consent, we stop optional tracking for the categories you turn off, clear the associated first-party cookies and storage our website can access, and reload the page to apply your choice. Withdrawal does not undo processing that took place before you withdrew consent. Some providers may set cookies on their own domains, which our website cannot remove; you can delete these in your browser settings.
Analytics and Advertising technologies are not used in our admin area, client portal or approval review pages. Cookie preferences are separate from consent to receive promotional SMS/MMS messages; changing cookie preferences does not change your SMS opt-in or opt-out.
Website Analytics and Tracking
Google Tag Manager. We use Google Tag Manager, provided by Google LLC, to manage some of the tools on our website. Google Tag Manager loads only after you agree to Analytics or Advertising. Your consent signals are set before its tags evaluate their firing conditions, and are updated when your preferences change. Each tool follows the consent required for its category. Loading Tag Manager with Advertising consent alone does not permit Analytics tools to run. Google Analytics 4 is installed directly; we do not install a second Google Analytics tag through Tag Manager.
Google Analytics 4 (Analytics). Google Analytics 4, provided by Google LLC, uses cookies and similar technologies to collect information such as the pages you visit, how long you stay, the site that referred you, your approximate location, your device, browser and operating system, and actions such as submitting a form, clicking a booking or WhatsApp link, or generating a Website Grader or Social Footprint Score report. It loads only with Analytics consent. We do not send your name, email address or phone number to Google Analytics. Our Google Analytics 4 retention period for event and user data is 14 months. This setting applies to the event and user data covered by Google's retention controls, rather than all aggregated reports. You can learn more at How Google uses information from sites or apps that use our services.
Microsoft Clarity (Analytics). Microsoft Clarity, provided by Microsoft Corporation, records interactions such as clicks, scrolling and mouse movement to create heatmaps and session replays that help us improve our website. Clarity is configured to Strict masking, which masks page text in recordings, including text entered into forms. Masking does not make all interaction data anonymous. Clarity loads only with Analytics consent; its Tag Manager tag requires analytics storage consent and does not run when you choose Advertising alone. Clarity uses cookies and similar technologies, and its first-party identification cookie may last up to one year. Cookie lifetime is not the same as data retention: Clarity retains session recordings and heatmap data according to Microsoft's applicable Clarity retention rules. You can learn more in the Microsoft Privacy Statement.
LinkedIn Insight Tag (Advertising). The LinkedIn Insight Tag, provided by LinkedIn Corporation, places a cookie in your browser that lets LinkedIn report on visits to our website, measure the results of our LinkedIn advertising and, if you are a LinkedIn member, show you relevant ads. It collects information such as the page URL, referrer, IP address, device and browser details and a timestamp. LinkedIn does not share your identity with us; we only see aggregated reports. The tag loads only with Advertising consent, including when Analytics consent is off. You can learn more in the LinkedIn Cookie Policy and adjust your LinkedIn advertising settings.
Google Ads (Advertising). Our Google Analytics account has an existing Google Ads integration, provided by Google LLC. When you agree to both Analytics and Advertising, Google may use information about your visit to measure Google Ads campaigns and personalise advertising on other websites and Google services. The existing integration's advertising tracking operates only when both categories are accepted. Advertising consent alone does not enable Google Analytics. You can manage how Google personalises ads in Google Ad Settings.
Your choices. You can change your consent at any time through Cookie preferences in our website footer. You can also block or delete cookies in your browser settings, or install the Google Analytics Opt-out Browser Add-on.
Artificial Intelligence and Automated Communications
Cactus Sky Digital may utilize artificial intelligence technologies, machine learning systems, automation platforms, conversational assistants, and automated communication systems.
By interacting with our website and services, you acknowledge that certain communications may be generated, assisted, routed, analyzed, or delivered through automated technologies.
Any recommendations or content generated by AI systems should be independently evaluated by users before implementation.
Third-Party Services
We may utilize third-party vendors and platforms including:
- Email Marketing Platforms
- SMS Messaging Platforms
- CRM Systems
- Webinar Platforms
- Advertising Networks
- Analytics Providers
- Social Media Platforms
- Hosting Providers
- Customer Support Systems
These providers may process information solely as necessary to perform services on our behalf.
On our public website these providers include Google (Google Analytics 4, Google Tag Manager and Google Ads), Microsoft (Clarity) and LinkedIn, as described in Website Analytics and Tracking.
Data Security
We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction.
While we take reasonable precautions, no transmission or storage system can be guaranteed to be completely secure.
Data Retention
Information may be retained as long as reasonably necessary to:
- Provide services
- Maintain business records
- Support marketing programs
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Consent records related to email and SMS communications may be retained for compliance purposes.
Website analytics data held by our analytics providers is kept according to the settings and provider rules described in Website Analytics and Tracking. Our Google Analytics 4 event and user data retention period is 14 months. Your cookie choice is stored in your own browser until you change it, clear your browser data, or it reaches its renewal date, which is no later than 12 months after your most recent choice. A shorter interval may apply where required by applicable legal requirements. Cookie lifetime, analytics data retention and retention of enquiry or SMS consent records are separate matters.
State Privacy Rights
Residents of certain states may have rights under applicable privacy laws, including:
- Access to personal information
- Correction of personal information
- Deletion of personal information
- Data portability
- Opt-out rights where applicable
Requests regarding privacy rights may be submitted to:
privacy@cactussky.com
Children’s Privacy
Cactus Sky Digital’s services are intended for business professionals and are not directed toward individuals under the age of 18.
We do not knowingly collect information from children.
Business Transfers
In the event of a merger, acquisition, restructuring, sale, or transfer of assets, personal information may be transferred as part of the transaction subject to applicable law.
Changes to This Privacy Policy
Cactus Sky Digital reserves the right to modify this Privacy Policy at any time.
Changes become effective upon posting to our website.
Continued use of our website or services following changes does not constitute consent to optional processing for which separate consent is required. We will request a new or updated choice where required.
Contact Information
Cactus Sky Digital
Business mailing address:
2220 County Rd 210 West, Suite 108, PMB 333
Jacksonville, FL 32259
United States
Cactus Sky Digital operates remotely. This is a business mailing address, not a customer-facing business location.
Website: https://www.cactussky.com
General Inquiries: info@cactussky.com
Privacy Inquiries: privacy@cactussky.com
Phone: (904) 679-5933