Marketing services
NADA Marketing
NADA Marketing
Turn badge scans and conversations into closed deals.
Talk through your goals with Peter “webdoc” Martin.
At a glance
Built on 30+ years in automotive and a reach of 90,000+ dealership decision-makers, our NADA Post-Show Marketing programs put your brand in front of the people who make buying decisions.
The program
Extend your show offer to relevant contacts across our reach of 90,000+ dealership decision-makers, or focus on the warm audience that engaged with pre-show promotions. Match the message to the conversation already started.
Branded recaps, supplied booth clips and thought leadership continue the conversation on LinkedIn, Facebook and Instagram. Connect every post to a useful next step.
Coordinate display and targeted LinkedIn campaigns with landing pages and email follow-up. Review engagement and enquiries to help your sales team prioritise the next conversation.
Compare
| Part | What’s included |
|---|---|
| Two routes to follow-up | Show-wide offer extension · Targeted responder re-engagement · Demo and meeting invitations |
| Keep your expertise visible | Show recap content · Network development · Post-show social promotion |
| A connected retargeting plan | Offer-led display creative · Role-targeted LinkedIn campaigns · Campaign performance reporting |
Timeline
After the show
Thousands of buyers walk the NADA floor, but only a fraction are ready to close on the spot. The rest need a strategic follow-up to keep your solution top-of-mind.
Here’s the problem
Most companies send one generic email, or worse nothing at all. The result? Missed opportunities, forgotten conversations, and cold leads.
Here’s the solution
A smart, strategic post-show campaign that re-engages, reactivates, and converts.
Post-show email
Reach over 60,000 verified dealership decision-makers in our national automotive database.
We’ll craft a custom post-show campaign offering your NADA show special to anyone who missed your booth.
Perfect for
We’ll send a tailored campaign to every dealer or exec who engaged with your pre-show promotions.
These are warm leads, people who clicked, opened, or expressed interest but didn’t convert at the show.
Perfect for
We’ve worked with hundreds of vendors, startups, industry veterans, and everyone in between, to build profitable follow-up campaigns after NADA.
Here’s what sets us apart
Stay visible
Keep your brand in front of the dealers who engaged with your NADA campaign, with pixel tracking, retargeting ads and a focused follow-up window.
“Try Peter Martin and his team from Cactus Sky Communications,they just flat out get the job done when it comes to email marketing! AutoMax Recruiting and Training has used Cactus Sky and their email marketing program for over a year with great results. Car Dealers, vendors, reach out to Pater Martin and his team, you’ll be glad you did!”
Craig LockerdAutoMax Recruiting & Training
Full details
Let’s turn your booth into a destination and your prospects into buyers.
Book a free strategy sessionCactus Sky provides marketing services tailored for vendors attending the NADA Convention, but is not affiliated with or endorsed by the National Automobile Dealers Association. NADA® is a registered trademark.
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