The Auto Hub Show
Peter “webdoc” Martin Joins the PodCast as Co-Host
Bringing 30 Years of Automotive Expertise to One of the Industry’s Top Weekly Shows
Cactus Sky is proud to announce that beginning December 2025 and continuing throughout 2026, Peter “webdoc” Martin will join The Auto Hub Show PodCast as its official co-host alongside industry veteran Ian Nethercot. The Auto Hub Show PodCast has become one of the most respected platforms for open discussion, fresh insight, and real-world solutions for the dealership community. With Peter joining the program, the show enters an exciting new chapter.
For more than three decades, Peter has been a recognized voice in automotive digital marketing, dealership operations, consumer engagement, and emerging retail trends. His background spans every corner of the industry. From his early years at Ricart Ford, to founding Cactus Sky, to helping hundreds of vendors and dealers grow their business, Peter has built a reputation as one of the most trusted experts in automotive marketing.
As co-host, Peter will bring that experience to every episode. Dealers will gain access to insider perspectives, real marketing strategies that work, and honest discussions about the challenges facing the industry today. Together, Peter and Ian will welcome top guests, industry leaders, innovators, and disruptors for conversations designed to educate, inspire, and help dealerships stay ahead in a rapidly changing environment.
Upcoming Live Events
June 8 – Mobile Service Today
It’s time to take a closer look at Mobile Service in 2026. Dealerships everywhere are realizing that convenience, speed, and flexibility are becoming essential to customer retention and long-term growth.
June 15 – Is Work/Life Balance Possible In Automotive
Attracting and retaining great staff continues to be one of the biggest challenges facing the automotive industry in 2026. From sales and service to fixed ops and leadership, dealerships everywhere are asking the same question: how do we keep great people long-term?
June 22 – Commercial Fleet Operations
(Grow With Fleet)
Are you concerned about growth on the sales side of the business in 2026? If so, it may be time to take a closer look at the fleet side of your dealership.
Commercial fleet operations continue to represent a major opportunity for dealers looking to grow revenue, build long-term relationships, and create more consistent business in a changing market.
June 29 – Best Practices for Inbound Service Calls
The heartbeat of any dealership is the Service Department, right? But the big question is: is your team answering every inbound service call correctly — and can they even answer them all?
What Peter Brings to The Auto Hub Show PodCast
When Peter steps behind the microphone, he brings a rare combination of digital marketing expertise, dealership experience, and vendor knowledge that very few industry leaders possess. His insights come from decades of hands-on work helping major vendors, dealer groups, and OEM partners solve real-world challenges.
Peter’s experience includes:
- Over 30 years leading Cactus Sky and working alongside top dealer groups
- Proven success developing digital strategies that increase retention and revenue
- Deep understanding of dealership operations and consumer behavior
- Long-standing relationships across vendors, OEMs, and industry associations
- A reputation for cutting through hype and delivering actionable insights
Dealers across the country trust Peter because he focuses on one thing. Helping them succeed with practical, experience-based solutions.
A New Era for The Auto Hub Show PodCast
With Peter joining as co-host, the show will continue its mission of delivering honest, value-driven conversations that help dealerships grow. Expect new topics, new guests, and deeper dives into marketing, technology, fixed ops, consumer behavior, inventory challenges, and the future of automotive retail.
The automotive community will benefit from Peter’s knowledge, energy, and passion for helping dealers thrive.
Meet Your Hosts
HOST
Ian Nethercott
Auto Hub Show
CO-HOST
Peter “webdoc” Martin
Cactus Sky
Watch our Videos
June 15, 2026
How to find a work/life balance for your staff (Retention and attraction of staff in 2026)
June 8, 2026
Mobile Service Today
June 1, 2026
AI Video Today
May 25, 2026
Preparing for the next generation of car buyers (Gen Z, Alpha, Millennials)
May 18, 2026
Secrets of Top Salespeople
May 11, 2026
Credit Fraud in 2026
May 4, 2026
Menu Selling on the service drive (Adapt and grow)
April 27, 2026
How do you present payments today? (New vs Used) Certified
April 20, 2026
The Technician Shortage: What Dealers Must Do Now
April 12, 2026
Best Practices to build customer retention (Sales or Service)
March 29, 2026
Credit, SIR & Charging — What Dealers Need to Know
March 22, 2026
Selling Cars on Amazon — Opportunity or Risk?
March 15, 2026
Properly showcasing inventory online with Photos and Videos
March 8, 2026
How to build or expand your Commercial Service Department
March 1, 2026
Car Shopping Now (How has AI is changing Car Shopping)
February 22, 2026
How AI Is Reshaping the Car Buying Experience
February 15, 2026
The Hidden Cost of Dirty DMS Data
February 9, 2026
What We Learned at NADA 2026
February 2, 2026
The Ai Show (Replay) as we prepare for NADA 2026 this week
January 25, 2026
Reduce costs and drive new profits (Parts the Holy Grail)
January 18, 2026
How to Improve your Service Operations
January 10, 2026
How AI is Changing How We Buy Cars
January 4, 2026
Top Expense Categories to Cut Costs & Improve Profitability
December 28, 2025
End of 2025 episode
December 21, 2025
Service Retention Starts on the Road
December 14, 2025
How to leverage Recalls to increase service and sales
December 7, 2025
Are You Ready for 2026? Let’s Talk Strategy
November 28, 2025
How your online reputation impacts sales