More Effective DMS Marketing for 2026

More Effective DMS Marketing for 2026 By Dave Page, Operating Partner, Dealerwing Practical Guidance for Fixed Ops Leaders Navigating Data, Accuracy, and Retention As we look ahead to 2026, fixed operations leaders face a familiar challenge that continues to grow more complex. Service marketing has become more important than ever, yet many dealerships are still […]

How to Get Your Customer to Say ‘Yes’ to a Testimonial

How to Get Your Customer to Say ‘Yes’ to a Testimonial Most dealership sales professionals approach video testimonials all wrong—and they don’t even know it. They wait until the last possible moment, ambush a customer who’s mentally already halfway home, and ask them to “give” a testimonial. That word alone makes it sound like a […]

Mobile Service: The next frontier in fixed ops

Mobile service: The next frontier in fixed ops As fixed operations professionals, we’re all chasing the same goals: increased customer retention, higher technician productivity, improved CSI scores and a stronger bottom line. But the question is, how do we achieve these goals in a market where customers are more convenience-driven than ever?The answer is simple: […]

Attention: Your Service Department Is Leaking!

Attention: Your Service Department Is Leaking! Service revenue should be a major profit center for dealerships. Yet many dealerships unknowingly miss these opportunities due to outdated inspection processes, poor customer communication and a lack of follow-up on declined services. Service Revenue Is Going Down the Drain Imagine your service department as a leaky faucet. At […]