Marketing services
NADA Marketing
NADA Marketing
Drive booth traffic and buzz while the show is live.
Talk through your goals with Peter “webdoc” Martin.
At a glance
Built on 30+ years in automotive and a reach of 90,000+ dealership decision-makers, our NADA During-the-Show Marketing programs put your brand in front of the people who make buying decisions.
The program
Reach current attendees, relevant past attendees and people who engaged with your pre-show campaign. Feature your booth number, demonstrations and reason to visit in timely messages.
Use photos, updates and clips supplied by your team to share live booth activity. Reinforce the same offer across social, email and your landing page.
Coordinate display, social and streaming retargeting where appropriate. Follow-up messages give engaged prospects another opportunity to arrange a booth visit or conversation.
Compare
| Part | What’s included |
|---|---|
| Daily booth email promotion | Top Recommended Booths promotion · Dedicated booth email · Pre-show responder follow-up |
| Keep the floor and the feed connected | Live social updates · Demo and interview distribution · Meeting invitations |
| Reconnect with interested visitors | Campaign visitor retargeting · Engagement-led email sequences · Connected campaign reporting |
Timeline
Our NADA highlight · During the show
24 spaces only for NADA 2027
Every morning of NADA, dealership executives check email and decide how they'll spend their day. Our Top Recommended Booths campaign puts your booth in their inbox during that planning window, as one of a small, curated set of booths worth visiting.
Only 24 vendors are featured, so every booth gets real attention. Once the spaces are gone, they're gone.
Day One
Make your booth an early stop
Day Two
Feature a product or announcement
Day Three
Demos, meetings and customer stories
Day Four
Create urgency before the show closes
Top Recommended Booths · Who receives it
87%
Out of all NADA 2026 attendees, 87% were already in our database. When your booth appears in Top Recommended Booths, it lands in the inboxes of the dealers walking the show floor, not a generic list.
PlusEveryone who said YES
We also send it to every dealer who clicked YES to “Are you attending NADA?” on our pre-show marketing campaigns.
Every show day
Alongside Top Recommended Booths, your booth can be promoted with a dedicated daily email, live social coverage and retargeting, so dealers see a reason to visit every day of the show.
“Try Peter Martin and his team from Cactus Sky Communications,they just flat out get the job done when it comes to email marketing! AutoMax Recruiting and Training has used Cactus Sky and their email marketing program for over a year with great results. Car Dealers, vendors, reach out to Pater Martin and his team, you’ll be glad you did!”
Craig LockerdAutoMax Recruiting & Training
Full details
Let’s turn your booth into a destination and your prospects into buyers.
Book a free strategy sessionCactus Sky provides marketing services tailored for vendors attending the NADA Convention, but is not affiliated with or endorsed by the National Automobile Dealers Association. NADA® is a registered trademark.
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