The Sedan Comeback: Why Smart Dealers Are Paying Attention Again

The Sedan Comeback: Why Smart Dealers Are Paying Attention Again For years, the story was simple. SUVs and crossovers dominated the market, and sedans were pushed to the sidelines. But the market is starting to shift, and if you’re a dealer, this is one of the most important changes to watch. Affordability is now driving […]

More Effective DMS Marketing for 2026

More Effective DMS Marketing for 2026 By Dave Page, Operating Partner, Dealerwing Practical Guidance for Fixed Ops Leaders Navigating Data, Accuracy, and Retention As we look ahead to 2026, fixed operations leaders face a familiar challenge that continues to grow more complex. Service marketing has become more important than ever, yet many dealerships are still […]

You Don’t Have a Traffic Problem.

You Don’t Have a Traffic Problem. You Have a Buyer Problem. And whether you realize it or not… you helped create it. By Jimmy Vee and Travis Miller | RichDealers.com | BuyerPreferenceQuiz.com Your showroom isn’t empty. Leads are coming in.Phones are ringing.Deals are getting done. And yet… Gross feels tighter than it should.Deals feel harder […]

Price Transparency Is No Longer Optional, It’s Operational

Price Transparency Is No Longer Optional, It’s Operational The FTC’s recent warning to 97 dealership groups is not just another compliance headline. It is a clear signal that the rules of automotive retail have permanently shifted. After more than 30 years in automotive advertising and digital strategy, I can tell you this with certainty. What […]