Why Trust Has Become Automotive Retail’s Most Valuable Currency
Why Trust Has Become Automotive Retail’s Most Valuable Currency By Peter “Webdoc” Martin In the automotive industry, we talk a lot about leads, inventory, pricing, technology, advertising, CRM utilization, digital retailing, and customer experience. All of these things matter. But after more than 30 years working with dealers, manufacturers, vendors, and automotive marketing teams, I […]
Why CXAUTO Has Become One of the Most Important Events in Automotive Retail
Why CXAUTO Has Become One of the Most Important Events in Automotive Retail By Peter “Webdoc” Martin There are countless conferences throughout the year that serve the automotive industry. Some focus on fixed operations, others on sales, digital marketing, leadership, finance, or emerging technology. Most provide valuable education, great networking opportunities, and a chance to […]
The Fake Ferrari That Fooled America
The Fake Ferrari That Fooled America How Miami Vice Took on Ferrari and Won If you grew up in the 1980s, chances are you remember seeing Sonny Crockett cruising through Miami in a sleek black Ferrari Daytona Spyder. It was fast. It was exotic. It was everything that defined the excess and excitement of the […]
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now Why the Chinese threat to American auto dealers is closer than it looks, from BYD’s pricing to Stellantis’ partnerships. For years, the automotive industry viewed Chinese automakers as regional players with limited global influence. That conversation has changed dramatically. Today, companies like BYD, NIO, […]