The Customer Has Changed More in the Last Five Years Than the Previous Twenty
The Customer Has Changed More in the Last Five Years Than the Previous Twenty By Peter “Webdoc” Martin During my 30-plus years working with dealerships, manufacturers, RV dealers, and automotive technology companies, I’ve witnessed tremendous change in our industry. I’ve seen the rise of dealer websites, the introduction of CRM systems, the emergence of digital […]
Why Video Has Become the Most Important Tool in the Modern Car Buying Journey
Why Video Has Become the Most Important Tool in the Modern Car Buying Journey How Dealers Can Use Video to Build Trust, Improve Customer Experience, and Sell More Vehicles By Peter “webdoc” Martin For decades, automotive marketing was built around one primary objective: get the customer to visit the dealership. We relied on newspaper ads, […]
The Car That Started It All
The Car That Started It All My Dream Car, The Lamborghini 400 GT 2+2 People often ask me where my passion for cars began. It wasn’t a Corvette. It wasn’t a Mustang. It wasn’t even a Ferrari. It was a Lamborghini 400 GT 2+2. To this day, it remains my favorite car of all time […]
Building Your Future Workforce: Why Every Dealership Should Consider an Apprentice Program
Building Your Future Workforce: Why Every Dealership Should Consider an Apprentice Program By Peter “webdoc” Martin For years, dealerships have approached technician hiring the same way. When a technician leaves, they place an ad, call recruiters, and hope to find an experienced replacement. That strategy is becoming less effective every year. The automotive industry is […]