Video, Trust and the Future of Automotive Retail
Video, Trust and the Future of Automotive Retail The future of automotive retail belongs to dealers who use video and AI to build trust before shoppers ever visit. By Jason ScottJason Scott is the president of DealerPersona.AI. As a former dealer and someone who has spent years building audiences through social media and digital engagement, I’ve […]
Building Customer Loyalty Starts with Three Simple Words
Building Customer Loyalty Starts with Three Simple Words What Jack Hollis Shared on the AutoHubShow That Every Automotive Leader Should Remember Over the years, I’ve had the opportunity to sit down with some incredible leaders across the automotive industry. Every interview teaches me something new, but every once in a while someone shares an idea […]
Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships
Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships By Phil Ly, Founder & CEO, LESA For years, automotive retail focused on inventory, pricing, and advertising. If you had the right vehicles and enough marketing budget, you could usually generate traffic and opportunities. Today’s market is different. Consumers have more information than ever […]
Has Ferrari Lost Its Soul? A Look at the New Electric Luce
Has Ferrari Lost Its Soul? A Look at the New Electric Luce Ferrari just unveiled the Luce, its first fully electric “Ferrari,” and honestly, I never thought I’d see the day where Maranello would completely abandon the soul that made the brand legendary. Enzo Ferrari must be turning over in his grave. This is not […]