The Amazon Effect: How Consumer Expectations Are Reshaping Car Buying

The Amazon Effect How Consumer Expectations Are Reshaping Car Buying By Peter “Webdoc” Martin Consumers no longer compare dealerships only against other dealerships. That may be the single biggest challenge facing automotive retailers today. Whether they realize it or not, dealers are being measured against Amazon, Apple, Netflix, Uber, DoorDash, and virtually every other company […]

The Hidden Liability Sitting on Every Dealer’s Lot

The Hidden Liability Sitting on Every Dealer’s Lot Why It’s Time for Dealers to Rethink Dealer Plate Management By Peter Martin During my career, I’ve had the opportunity to visit hundreds of dealerships across the country. Every dealership is unique, but they all share the same goals: improve efficiency, reduce risk, protect assets, and deliver […]

The Volvo P1900: The Sports Car That Almost Changed Volvo Forever

The Volvo P1900: The Sports Car That Almost Changed Volvo Forever Most car enthusiasts know the Volvo P1800. It became an icon thanks to its sleek styling, impressive durability, and appearances on television. But few people know the story of the car that came before it, the Volvo P1900. In the early 1950s, Volvo was […]

The Rise of Video and the New Customer Journey

The Rise of Video and the New Customer Journey By Peter “Webdoc” Martin If there is one lesson I have learned after more than three decades working with dealerships, manufacturers, vendors, and automotive marketing organizations, it is that customers rarely make buying decisions the way we think they do. Many dealers still view the customer […]