Gas Prices Over $4: Why EV Adoption Is Accelerating

Gas Prices Over $4: Why EV Adoption Is Accelerating Gas Prices Are Rising Fast. Consumers Are Doing the Math Gas prices have surged more than 30 percent in just weeks, pushing the national average above $4. That kind of movement changes how people think. Not emotionally. Financially. EV Ownership Is Becoming a Cost Decision The […]

Buick Sedan Comeback: Dealer Strategy in a Declining Market

Buick Sedan Comeback: Dealer Strategy in a Declining Market Buick Is Returning to Sedans. But This Is Not About Demand Buick is preparing to reenter the sedan market in North America for the first time since the Regal was discontinued in 2020. At first glance, this looks like a brand revival. In reality, this is […]

How to Get Your Customer to Say ‘Yes’ to a Testimonial

How to Get Your Customer to Say ‘Yes’ to a Testimonial Most dealership sales professionals approach video testimonials all wrong—and they don’t even know it. They wait until the last possible moment, ambush a customer who’s mentally already halfway home, and ask them to “give” a testimonial. That word alone makes it sound like a […]

RM Tip of The Month: Conquesting Made Easy

RM Tip of The Month: Conquesting Made Easy Most stores rely on their DMS and sold customers. The problem is, that only represents a fraction of the vehicles driving in your Primary Market Area.  Limited data translates to limited opportunity. The real opportunity is conquest. And one of the most effective ways to do it […]