Dealers Are Still Optimistic. Here’s Why That Matters.

Dealers Are Still Optimistic. Here’s Why That Matters. By Peter “webdoc” Martin If there is one thing I have learned after spending decades working with dealerships across North America, it is this: Dealers are some of the most resilient business operators in the country. Even when the headlines feel negative, the economy feels uncertain, and […]

The Gordie Howe Bridge Is More Than Infrastructure.

The Gordie Howe Bridge Is More Than Infrastructure. It’s a Wake-Up Call for the Automotive Industry. By Peter “webdoc” Martin Most dealers probably are not spending much time thinking about an international bridge between Detroit and Windsor. Maybe they should. The nearly completed Gordie Howe International Bridge may become one of the most important automotive […]

The Chinese Automotive Revolution

The Chinese Automotive Revolution: What U.S. Dealers Need to Understand Before It Changes the Industry Forever For decades, the American automotive industry viewed Chinese automakers as secondary players, manufacturers producing inexpensive vehicles for local markets with little relevance to U.S. dealers or global competition. That era is over. Today, Chinese automotive companies are rapidly becoming […]

Why Personalized Video Messages Are Becoming the Most Powerful Tool in Automotive Retail

Why Personalized Video Messages Are Becoming the Most Powerful Tool in Automotive Retail If you want to understand where dealership communication is heading over the next few years, there’s one trend that stands out above almost everything else: Personalized video messaging. Not flashy TV commercials.Not massive ad budgets.Not polished OEM campaigns. Simple, authentic, personalized videos […]