The New Reality of Automotive Retail
The New Reality of Automotive Retail The U.S. automotive industry is experiencing one of its most significant transformations in decades. While headlines often focus on electric vehicles and emerging technologies, three powerful trends are quietly reshaping the market: consumers are keeping their vehicles longer, affordability challenges are reaching critical levels, and Chinese automakers are becoming […]
Why Video Has Become the New Foundation of Trust in Automotive Retail
Why Video Has Become the New Foundation of Trust in Automotive Retail How Dealers Can Use Video and AI to Create Better Customer Experiences and Stronger Relationships By Jason Scott, President, DealerPersona.AI After spending years in the retail automotive business and more recently helping dealers navigate the ever-changing world of digital communication, I’ve come to […]
Why Supply Chain Resilience Is Becoming a Competitive Advantage for Dealerships
Why Supply Chain Resilience Is Becoming a Competitive Advantage for Dealerships By Andrea Karsian As I continue speaking with dealers and suppliers across the industry, one thing is becoming increasingly clear: the pressure on the automotive supply chain is intensifying at every level. Ford’s recent move to tighten supplier accountability is one of the clearest […]
One Million Buyers Have Left the New-Car Market.
One Million Buyers Have Left the New-Car Market. Here’s Why Dealers Should Pay Attention. By Karen Dillon For years, the automotive industry operated under a familiar assumption: no matter what disruptions occurred, the U.S. new-car market would eventually rebound to pre-pandemic levels. Factory shutdowns, inventory shortages, supply chain interruptions, and semiconductor issues were all viewed […]