The Technician Retention Crisis: Why Keeping Your Best People Matters More Than Finding New Ones
The Technician Retention Crisis: Why Keeping Your Best People Matters More Than Finding New Ones By Peter “webdoc” Martin Every dealership executive I speak with has the same concern: finding qualified technicians. The technician shortage is real, but many dealerships are focusing on the wrong side of the problem. While recruiting remains important, retention has […]
AI Is Rewiring Auto Retail Before the Shopper Ever Hits Search
AI Is Rewiring Auto Retail Before the Shopper Ever Hits Search By Peter “webdoc” Martin For more than two decades, automotive marketers have focused on one primary objective: winning the search engine battle. We optimized websites, built content strategies, managed online reviews, invested heavily in paid search, and worked tirelessly to improve search rankings. The […]
Trust, Transparency, and the New Customer Experience: Why Dealers Need to Rethink How They Sell Cars
Trust, Transparency, and the New Customer Experience: Why Dealers Need to Rethink How They Sell Cars By Phil Ly, Founder & CEO, LESA The automotive industry has undergone a dramatic transformation over the last few years. Not long ago, the biggest challenge for dealerships was inventory availability. Customers were often willing to pay premiums simply […]
Understanding the Algorithm: How to Use Video to Explode Your Social Media Exposure
Why Dealerships Are Losing Sales Opportunities Because They’re Following Up Like It’s 2015 Instead of 2026 By Jason Scott, President DealerPersona.AI Everybody talks about “beating the algorithm” like it’s some secret code hidden inside Instagram or TikTok. Truth is, the algorithm is not your enemy. It’s actually your biggest opportunity if you understand how it […]