What Dealers Get Wrong About Digital Retailing
What Dealers Get Wrong About Digital Retailing By Peter “Webdoc” Martin Few topics have generated more discussion in automotive retail over the past several years than digital retailing. OEMs are investing heavily in online buying platforms. Technology companies continue introducing new tools designed to streamline the purchase process. Customers increasingly expect to complete more of […]
The Three Ps of Customer Experience and Why Video Is the Missing Link
The Three Ps of Customer Experience and Why Video Is the Missing Link By Jason Scott, Founder, DealerPersona.ai Customer experience has become one of the most talked about topics in automotive retail, and for good reason. Today’s customers have more choices than ever before. They expect personalized communication, immediate responses, transparency, and convenience throughout every […]
The Amazon Effect: How Consumer Expectations Are Reshaping Car Buying
The Amazon Effect How Consumer Expectations Are Reshaping Car Buying By Peter “Webdoc” Martin Consumers no longer compare dealerships only against other dealerships. That may be the single biggest challenge facing automotive retailers today. Whether they realize it or not, dealers are being measured against Amazon, Apple, Netflix, Uber, DoorDash, and virtually every other company […]
The Hidden Liability Sitting on Every Dealer’s Lot
The Hidden Liability Sitting on Every Dealer’s Lot Why It’s Time for Dealers to Rethink Dealer Plate Management By Peter Martin During my career, I’ve had the opportunity to visit hundreds of dealerships across the country. Every dealership is unique, but they all share the same goals: improve efficiency, reduce risk, protect assets, and deliver […]