A $1.95 Cookie… Really?
A $1.95 Cookie… Really? I know there are always two sides to every story, and none of us were there. But if the facts reported are accurate, this is one of the most frustrating examples of poor leadership I’ve seen in a long time. We’re living in an era where skilled tradespeople are incredibly difficult […]
From Salesperson to Trusted Advisor
From Salesperson to Trusted Advisor By Peter “Webdoc” Martin The automotive sales profession is experiencing one of the most significant transformations in its history. For decades, the role of the salesperson was largely centered around providing information. Customers visited the dealership to learn about vehicle features, compare models, understand financing options, evaluate trade values, and […]
What Dealers Get Wrong About Digital Retailing
What Dealers Get Wrong About Digital Retailing By Peter “Webdoc” Martin Few topics have generated more discussion in automotive retail over the past several years than digital retailing. OEMs are investing heavily in online buying platforms. Technology companies continue introducing new tools designed to streamline the purchase process. Customers increasingly expect to complete more of […]
The Three Ps of Customer Experience and Why Video Is the Missing Link
The Three Ps of Customer Experience and Why Video Is the Missing Link By Jason Scott, Founder, DealerPersona.ai Customer experience has become one of the most talked about topics in automotive retail, and for good reason. Today’s customers have more choices than ever before. They expect personalized communication, immediate responses, transparency, and convenience throughout every […]