The Amazon Effect: How Consumer Expectations Are Reshaping Car Buying

The Amazon Effect How Consumer Expectations Are Reshaping Car Buying By Peter “Webdoc” Martin Consumers no longer compare dealerships only against other dealerships. That may be the single biggest challenge facing automotive retailers today. Whether they realize it or not, dealers are being measured against Amazon, Apple, Netflix, Uber, DoorDash, and virtually every other company […]

The Hidden Liability Sitting on Every Dealer’s Lot

The Hidden Liability Sitting on Every Dealer’s Lot Why It’s Time for Dealers to Rethink Dealer Plate Management By Peter Martin During my career, I’ve had the opportunity to visit hundreds of dealerships across the country. Every dealership is unique, but they all share the same goals: improve efficiency, reduce risk, protect assets, and deliver […]

The Rise of Video and the New Customer Journey

The Rise of Video and the New Customer Journey By Peter “Webdoc” Martin If there is one lesson I have learned after more than three decades working with dealerships, manufacturers, vendors, and automotive marketing organizations, it is that customers rarely make buying decisions the way we think they do. Many dealers still view the customer […]

Building Customer Loyalty Starts with Three Simple Words

Building Customer Loyalty Starts with Three Simple Words What Jack Hollis Shared on the AutoHubShow That Every Automotive Leader Should Remember Over the years, I’ve had the opportunity to sit down with some incredible leaders across the automotive industry. Every interview teaches me something new, but every once in a while someone shares an idea […]