The Rise of Video and the New Customer Journey
The Rise of Video and the New Customer Journey By Peter “Webdoc” Martin If there is one lesson I have learned after more than three decades working with dealerships, manufacturers, vendors, and automotive marketing organizations, it is that customers rarely make buying decisions the way we think they do. Many dealers still view the customer […]
Building Customer Loyalty Starts with Three Simple Words
Building Customer Loyalty Starts with Three Simple Words What Jack Hollis Shared on the AutoHubShow That Every Automotive Leader Should Remember Over the years, I’ve had the opportunity to sit down with some incredible leaders across the automotive industry. Every interview teaches me something new, but every once in a while someone shares an idea […]
Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships
Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships By Phil Ly, Founder & CEO, LESA For years, automotive retail focused on inventory, pricing, and advertising. If you had the right vehicles and enough marketing budget, you could usually generate traffic and opportunities. Today’s market is different. Consumers have more information than ever […]
Why Trust Has Become Automotive Retail’s Most Valuable Currency
Why Trust Has Become Automotive Retail’s Most Valuable Currency By Peter “Webdoc” Martin In the automotive industry, we talk a lot about leads, inventory, pricing, technology, advertising, CRM utilization, digital retailing, and customer experience. All of these things matter. But after more than 30 years working with dealers, manufacturers, vendors, and automotive marketing teams, I […]