Hulk Hogan’s Branding & Marketing Success

Hulk Hogan’s Branding & Marketing Success Lessons from a Wrestling Legend An Unlikely Branding Guru What can an ’80s pro wrestling superstar teach automotive dealers about branding? As it turns out, plenty. Wrestling legend Hulk Hogan (born Terry Bollea) built one of the most recognizable personal brands in entertainment, a masterclass in character branding and […]

How Dealerships Can Build an Effective Apprentice Program

How Dealerships Can Build an Effective Apprentice Program The automotive industry is facing a severe shortage of skilled service technicians, creating a critical challenge for dealerships nationwide. Competing with large, publicly traded dealerships that can offer signing bonuses, fully equipped tool kits, and expansive training programs, many smaller dealerships are struggling to attract and retain […]

Bridging the RV Technician Gap

Bridging the RV Technician Gap Building Apprenticeship Programs That Work The RV industry is facing one of its toughest challenges in decades: a severe shortage of qualified service technicians. While RV sales have grown, service departments across the country are struggling to keep pace. Owners and managers know that an RV sitting idle in the […]

Successfully Promote Your Booth at NADA

Successfully Promote Your Booth at NADA Get Your FREE Copy Here Every year, the NADA Show brings together over 20,000 dealers, executives, and decision-makers, with more than 500 vendors competing for their attention. If you’re investing in a booth, you already know the stakes are high. But here’s the truth: just showing up isn’t enough. […]