The Future of Dealership Communication Isn’t More Video. It’s Smarter Video.
The Future of Dealership Communication Isn’t More Video. It’s Smarter Video. By Jason ScottJason Scott is the president of DealerPersona.AI. For more than a decade, the automotive industry has embraced video as one of the most effective ways to connect with customers. From vehicle walkarounds and personalized sales introductions to service updates and thank-you messages, dealers […]
A $1.95 Cookie… Really?
A $1.95 Cookie… Really? I know there are always two sides to every story, and none of us were there. But if the facts reported are accurate, this is one of the most frustrating examples of poor leadership I’ve seen in a long time. We’re living in an era where skilled tradespeople are incredibly difficult […]
The Ford Mustang GTD
The Ford Mustang GTD I have been a Mustang fan for as long as I can remember so when I was visiting the Muscle Car Museum seeing this one made my day. Like a lot of car guys, I grew up thinking the Mustang represented American performance. It was affordable, attainable, and always had an […]
From Salesperson to Trusted Advisor
From Salesperson to Trusted Advisor By Peter “Webdoc” Martin The automotive sales profession is experiencing one of the most significant transformations in its history. For decades, the role of the salesperson was largely centered around providing information. Customers visited the dealership to learn about vehicle features, compare models, understand financing options, evaluate trade values, and […]