The Auto Hub Show
Peter “webdoc” Martin Joins the PodCast as Co-Host
Bringing 30 Years of Automotive Expertise to One of the Industry’s Top Weekly Shows
Cactus Sky is proud to announce that beginning December 2025 and continuing throughout 2026, Peter “webdoc” Martin will join The Auto Hub Show PodCast as its official co-host alongside industry veteran Ian Nethercot. The Auto Hub Show PodCast has become one of the most respected platforms for open discussion, fresh insight, and real-world solutions for the dealership community. With Peter joining the program, the show enters an exciting new chapter.
For more than three decades, Peter has been a recognized voice in automotive digital marketing, dealership operations, consumer engagement, and emerging retail trends. His background spans every corner of the industry. From his early years at Ricart Ford, to founding Cactus Sky, to helping hundreds of vendors and dealers grow their business, Peter has built a reputation as one of the most trusted experts in automotive marketing.
As co-host, Peter will bring that experience to every episode. Dealers will gain access to insider perspectives, real marketing strategies that work, and honest discussions about the challenges facing the industry today. Together, Peter and Ian will welcome top guests, industry leaders, innovators, and disruptors for conversations designed to educate, inspire, and help dealerships stay ahead in a rapidly changing environment.
Upcoming Live Events
April 27 – How to Present Payments in 2026
It’s all about payments, right? In today’s market, customers are focused less on price and more on monthly affordability. The way your team presents payments can make or break the deal.
May 4 – Menu Selling in the Service Drive
Menu selling works — the question is, are you using it effectively in your service drive? Learn how to present options clearly, build trust, and increase RO value the right way.
May 11 – The Credit Fraud Episode
Credit card fraud is becoming more sophisticated in 2026. What is your dealership doing to spot, prevent, and eliminate it before it impacts your bottom line?
May 18 – Secrets of Top Salespeople
What separates top performers from the rest? Discover the habits, mindset, and strategies that help the best consistently close more deals.
May 25 –Preparing for the Next Generation of Car Buyers
Car buyers are changing fast. New expectations, new behaviors — is your dealership ready to adapt and stay relevant in 2026?
What Peter Brings to The Auto Hub Show PodCast
When Peter steps behind the microphone, he brings a rare combination of digital marketing expertise, dealership experience, and vendor knowledge that very few industry leaders possess. His insights come from decades of hands-on work helping major vendors, dealer groups, and OEM partners solve real-world challenges.
Peter’s experience includes:
- Over 30 years leading Cactus Sky and working alongside top dealer groups
- Proven success developing digital strategies that increase retention and revenue
- Deep understanding of dealership operations and consumer behavior
- Long-standing relationships across vendors, OEMs, and industry associations
- A reputation for cutting through hype and delivering actionable insights
Dealers across the country trust Peter because he focuses on one thing. Helping them succeed with practical, experience-based solutions.
A New Era for The Auto Hub Show PodCast
With Peter joining as co-host, the show will continue its mission of delivering honest, value-driven conversations that help dealerships grow. Expect new topics, new guests, and deeper dives into marketing, technology, fixed ops, consumer behavior, inventory challenges, and the future of automotive retail.
The automotive community will benefit from Peter’s knowledge, energy, and passion for helping dealers thrive.
Meet Your Hosts
HOST
Ian Nethercott
Auto Hub Show
CO-HOST
Peter “webdoc” Martin
Cactus Sky
April 19, 2026
The Technician Shortage: What Dealers Must Do Now
April 12, 2026
Best Practices to build customer retention (Sales or Service)
March 29, 2026
Credit, SIR & Charging — What Dealers Need to Know
March 22, 2026
Selling Cars on Amazon — Opportunity or Risk?
March 15, 2026
Properly showcasing inventory online with Photos and Videos
March 8, 2026
How to build or expand your Commercial Service Department
March 1, 2026
Car Shopping Now (How has AI is changing Car Shopping)
February 22, 2026
How AI Is Reshaping the Car Buying Experience
February 15, 2026
The Hidden Cost of Dirty DMS Data
February 9, 2026
What We Learned at NADA 2026
February 2, 2026
The Ai Show (Replay) as we prepare for NADA 2026 this week
January 25, 2026
Reduce costs and drive new profits (Parts the Holy Grail)
January 18, 2026
How to Improve your Service Operations
January 10, 2026
How AI is Changing How We Buy Cars
January 4, 2026
Top Expense Categories to Cut Costs & Improve Profitability
December 28, 2025
End of 2025 episode
December 21, 2025
Service Retention Starts on the Road
December 14, 2025
How to leverage Recalls to increase service and sales
December 7, 2025
Are You Ready for 2026? Let’s Talk Strategy
November 28, 2025
How your online reputation impacts sales