The Volvo P1900: The Sports Car That Almost Changed Volvo Forever
The Volvo P1900: The Sports Car That Almost Changed Volvo Forever Most car enthusiasts know the Volvo P1800. It became an icon thanks to its sleek styling, impressive durability, and appearances on television. But few people know the story of the car that came before it, the Volvo P1900. In the early 1950s, Volvo was […]
The Rise of Video and the New Customer Journey
The Rise of Video and the New Customer Journey By Peter “Webdoc” Martin If there is one lesson I have learned after more than three decades working with dealerships, manufacturers, vendors, and automotive marketing organizations, it is that customers rarely make buying decisions the way we think they do. Many dealers still view the customer […]
Video, Trust and the Future of Automotive Retail
Video, Trust and the Future of Automotive Retail The future of automotive retail belongs to dealers who use video and AI to build trust before shoppers ever visit. By Jason ScottJason Scott is the president of DealerPersona.AI. As a former dealer and someone who has spent years building audiences through social media and digital engagement, I’ve […]
Building Customer Loyalty Starts with Three Simple Words
Building Customer Loyalty Starts with Three Simple Words What Jack Hollis Shared on the AutoHubShow That Every Automotive Leader Should Remember Over the years, I’ve had the opportunity to sit down with some incredible leaders across the automotive industry. Every interview teaches me something new, but every once in a while someone shares an idea […]