Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships
Why Customer Experience Has Become the Ultimate Competitive Advantage for Dealerships By Phil Ly, Founder & CEO, LESA For years, automotive retail focused on inventory, pricing, and advertising. If you had the right vehicles and enough marketing budget, you could usually generate traffic and opportunities. Today’s market is different. Consumers have more information than ever […]
Has Ferrari Lost Its Soul? A Look at the New Electric Luce
Has Ferrari Lost Its Soul? A Look at the New Electric Luce Ferrari just unveiled the Luce, its first fully electric “Ferrari,” and honestly, I never thought I’d see the day where Maranello would completely abandon the soul that made the brand legendary. Enzo Ferrari must be turning over in his grave. This is not […]
Why Trust Has Become Automotive Retail’s Most Valuable Currency
Why Trust Has Become Automotive Retail’s Most Valuable Currency By Peter “Webdoc” Martin In the automotive industry, we talk a lot about leads, inventory, pricing, technology, advertising, CRM utilization, digital retailing, and customer experience. All of these things matter. But after more than 30 years working with dealers, manufacturers, vendors, and automotive marketing teams, I […]
Why CXAUTO Has Become One of the Most Important Events in Automotive Retail
Why CXAUTO Has Become One of the Most Important Events in Automotive Retail By Peter “Webdoc” Martin There are countless conferences throughout the year that serve the automotive industry. Some focus on fixed operations, others on sales, digital marketing, leadership, finance, or emerging technology. Most provide valuable education, great networking opportunities, and a chance to […]