Using Video Walk-Arounds to Boost Inbound Lead Conversions
Using Video Walk-Arounds to Boost Inbound Lead Conversions Personalized video walk-arounds can boost dealership appointment show rates by more than 35% and build trust with engaged customers. Suppose you’re not sending personalized video walk-arounds after a customer calls in about a vehicle. In that case, you’re missing one of the most effective tools available to […]
Employee Retention in the New Car Business
Employee Retention in the New Car Business How Smart Dealers Use Year-End Culture Building to Reduce Turnover and Win in 2026 If you are a new car dealer in today’s market, you already know the hard truth.Hiring is harder than ever been. Training costs keep rising. And the revolving door of technicians, advisors, BDC staff, […]
Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors
Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors In today’s digital-driven auto industry, it’s common for shoppers to visit a dealership’s website, browse a few vehicles, and leave without taking any action. For new car dealers, that means many potential sales slip away daily. The good news is there’s […]
AI Takes the Wheel: How 2026 Will Transform Automotive Retail
AI Takes the Wheel: How 2026 Will Transform Automotive Retail As the automotive world gears up for the NADA 2026 convention, one thing is clear: artificial intelligence (AI) is shifting from buzzword to business reality on dealership floors. In the past few years, AI-driven tools have exploded onto the scene, promising to streamline car sales […]