The Mustang That Became a Movie Star
The Mustang That Became a Movie Star How Steve McQueen’s Bullitt Mustang Changed Automotive History Forever Original 1968 Mustang from movie Bullitt Some cars become famous. A select few become legends. And then there are cars like the Bullitt Mustang, a vehicle so iconic that more than fifty years after it first appeared on the […]
What Dealers Get Wrong About Digital Retailing
What Dealers Get Wrong About Digital Retailing By Peter “Webdoc” Martin Few topics have generated more discussion in automotive retail over the past several years than digital retailing. OEMs are investing heavily in online buying platforms. Technology companies continue introducing new tools designed to streamline the purchase process. Customers increasingly expect to complete more of […]
The Three Ps of Customer Experience and Why Video Is the Missing Link
The Three Ps of Customer Experience and Why Video Is the Missing Link By Jason Scott, Founder, DealerPersona.ai Customer experience has become one of the most talked about topics in automotive retail, and for good reason. Today’s customers have more choices than ever before. They expect personalized communication, immediate responses, transparency, and convenience throughout every […]
The Cadillac XLR Wasn’t Just a Car, It Was a Statement
Webdoc Behind the Wheel: Cadillac’s Moonshot The Cadillac XLR Wasn’t Just a Car, It Was a Statement Every once in a while, an automaker builds a car that makes you stop and ask a simple question: “What were they thinking?” Sometimes that’s a bad thing. In the case of the Cadillac XLR, it’s one of […]