The Fake Ferrari That Fooled America
The Fake Ferrari That Fooled America How Miami Vice Took on Ferrari and Won If you grew up in the 1980s, chances are you remember seeing Sonny Crockett cruising through Miami in a sleek black Ferrari Daytona Spyder. It was fast. It was exotic. It was everything that defined the excess and excitement of the […]
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now Why the Chinese threat to American auto dealers is closer than it looks, from BYD’s pricing to Stellantis’ partnerships. For years, the automotive industry viewed Chinese automakers as regional players with limited global influence. That conversation has changed dramatically. Today, companies like BYD, NIO, […]
The Customer Has Changed More in the Last Five Years Than the Previous Twenty
The Customer Has Changed More in the Last Five Years Than the Previous Twenty By Peter “Webdoc” Martin During my 30-plus years working with dealerships, manufacturers, RV dealers, and automotive technology companies, I’ve witnessed tremendous change in our industry. I’ve seen the rise of dealer websites, the introduction of CRM systems, the emergence of digital […]
Why Video Has Become the Most Important Tool in the Modern Car Buying Journey
Why Video Has Become the Most Important Tool in the Modern Car Buying Journey How Dealers Can Use Video to Build Trust, Improve Customer Experience, and Sell More Vehicles By Peter “webdoc” Martin For decades, automotive marketing was built around one primary objective: get the customer to visit the dealership. We relied on newspaper ads, […]