Every Vehicle Needs a Video: Why the Future of Automotive Retail Starts with Visual Merchandising
Every Vehicle Needs a Video: Why the Future of Automotive Retail Starts with Visual Merchandising By Phil Ly, Founder of LESAutomotive Not long ago, dealerships competed primarily on inventory, pricing, and location. Today, the battle begins long before a customer ever visits your showroom. It begins online. The first impression your dealership makes isn’t when […]
Why Video on Your VDP Is No Longer Optional
Why Video on Your VDP Is No Longer Optional By Phil Ly, Founder of LESAutomotive For years, dealers focused heavily on getting shoppers to the website. SEO, paid search, inventory feeds, social ads, email campaigns, third party listings, all designed to drive traffic. But here is the problem many dealerships are finally realizing: Engagement sells […]
Make your online showroom come alive by going video-centric!
Make your online showroom come alive by going video-centric! By Phil Ly, Founder of LESAutomotive You invest a lot to make your store’s physical showroom inviting.Are you making the same effort for your online showroom -AKA your website? Both need to elevate the customer experience and encourage longer visits. Many physical showrooms offer a host […]
AI Is Only as Good as the Data Behind It
AI Is Only as Good as the Data Behind It By David Lampel, president and CEO of Dealerwing. Artificial intelligence has quickly become one of the hottest topics in automotive retail. Everywhere you turn, someone is talking about how AI is going to transform the dealership. It promises to improve customer engagement, increase service retention, […]