How to Get Your Customer to Say ‘Yes’ to a Testimonial

How to Get Your Customer to Say ‘Yes’ to a Testimonial Most dealership sales professionals approach video testimonials all wrong—and they don’t even know it. They wait until the last possible moment, ambush a customer who’s mentally already halfway home, and ask them to “give” a testimonial. That word alone makes it sound like a […]

RM Tip of The Month: Conquesting Made Easy

RM Tip of The Month: Conquesting Made Easy Most stores rely on their DMS and sold customers. The problem is, that only represents a fraction of the vehicles driving in your Primary Market Area.  Limited data translates to limited opportunity. The real opportunity is conquest. And one of the most effective ways to do it […]

Trust Can Be Lost in One Service Visit, and Dealers Cannot Afford That Risk

Trust Can Be Lost in One Service Visit, and Dealers Cannot Afford That Risk Dealers spend enormous amounts of time and money trying to earn customer trust, but in today’s market, that trust can be damaged in a single moment. Your source material included two powerful reminders of that reality. In one case, a Tennessee […]

Genesis Is Expanding Fast, and Dealers Should Pay Attention

Genesis Is Expanding Fast, and Dealers Should Pay Attention When an automaker says it plans to take a luxury brand from a niche player to a much broader force in the U.S. market, dealers should listen carefully. That is exactly what Hyundai signaled at the New York Auto Show, where CEO José Muñoz said Genesis […]