The Cactus Sky journal
Articles & News
Insights from the Cactus Sky team and our clients on automotive marketing. Practical ideas, campaign lessons and industry perspective for automotive vendors and the dealers they serve.
Cactus Sky Articles
Make your online showroom come alive by going video-centric!
· Phil Ly
Cactus Sky Articles
AI Is Only as Good as the Data Behind It
· David Lampel
Cactus Sky Articles
The Future of Dealership Communication Isn’t More Video. It’s Smarter Video.
· Jason Scott
Cactus Sky Articles
Video, Trust and the Future of Automotive Retail
· Jason Scott
Cactus Sky Articles
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
· Peter "webdoc" Martin
Cactus Sky Articles
More Effective DMS Marketing for 2026
· Dave Page
Cactus Sky Articles
How to Get Your Customer to Say ‘Yes’ to a Testimonial
· Peter "webdoc" Martin
Cactus Sky Articles
The NADA Call for Speakers Is Open. Here Is What It Takes to Get Selected.
· Peter "webdoc" Martin
Cactus Sky Articles
Robocalls Are Out of Control. Here’s What You Can Do About It.
· Peter "webdoc" Martin
Cactus Sky Articles
NADA 2026: Before You Buy AI, Ask This Question
· Peter "webdoc" Martin
Cactus Sky Articles
NADA Show 2026 — What We Learned and Why Dealers Should Be Fired Up for 2026
· Peter "webdoc" Martin
Cactus Sky Articles
How to Make Your Time at NADA the Most Productive, and the Best Booths You Cannot Miss
· Peter "webdoc" Martin
Cactus Sky Articles
Cultivate Technicians In House
· Peter "webdoc" Martin
Cactus Sky Articles
Social Media Event Marketing Done Right
· Peter "webdoc" Martin
Cactus Sky Articles
Using Video Walk-Arounds to Boost Inbound Lead Conversions
· Peter "webdoc" Martin
Cactus Sky Articles
Employee Retention in the New Car Business
· Peter "webdoc" Martin