The Three Ps of Customer Experience and Why Video Is the Missing Link

The Three Ps of Customer Experience and Why Video Is the Missing Link By Jason Scott, Founder, DealerPersona.ai Customer experience has become one of the most talked about topics in automotive retail, and for good reason. Today’s customers have more choices than ever before. They expect personalized communication, immediate responses, transparency, and convenience throughout every […]

The Cadillac XLR Wasn’t Just a Car, It Was a Statement

Webdoc Behind the Wheel: Cadillac’s Moonshot The Cadillac XLR Wasn’t Just a Car, It Was a Statement Every once in a while, an automaker builds a car that makes you stop and ask a simple question: “What were they thinking?” Sometimes that’s a bad thing. In the case of the Cadillac XLR, it’s one of […]

The Amazon Effect: How Consumer Expectations Are Reshaping Car Buying

The Amazon Effect How Consumer Expectations Are Reshaping Car Buying By Peter “Webdoc” Martin Consumers no longer compare dealerships only against other dealerships. That may be the single biggest challenge facing automotive retailers today. Whether they realize it or not, dealers are being measured against Amazon, Apple, Netflix, Uber, DoorDash, and virtually every other company […]

The Hidden Liability Sitting on Every Dealer’s Lot

The Hidden Liability Sitting on Every Dealer’s Lot Why It’s Time for Dealers to Rethink Dealer Plate Management By Peter Martin During my career, I’ve had the opportunity to visit hundreds of dealerships across the country. Every dealership is unique, but they all share the same goals: improve efficiency, reduce risk, protect assets, and deliver […]