Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors
Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors In today’s digital-driven auto industry, it’s common for shoppers to visit a dealership’s website, browse a few vehicles, and leave without taking any action. For new car dealers, that means many potential sales slip away daily. The good news is there’s […]
AI Takes the Wheel: How 2026 Will Transform Automotive Retail
AI Takes the Wheel: How 2026 Will Transform Automotive Retail As the automotive world gears up for the NADA 2026 convention, one thing is clear: artificial intelligence (AI) is shifting from buzzword to business reality on dealership floors. In the past few years, AI-driven tools have exploded onto the scene, promising to streamline car sales […]
The Future of Fixed Ops Ai
The Future of Fixed Ops Ai Why Data Quality Drives Retention Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies across every aspect of fixed operations. Some of these investments had results; others simply added more noise. What has become clear is that no amount of technology can […]
Why Fixed Ops Teams in 2026 Must Embrace Real-Time Data
Why Fixed Ops Teams in 2026 Must Embrace Real-Time Data Fixed operations have always been the financial backbone of dealerships. In 2026, that role has become even more critical. New vehicle profit margins are tighter than ever. Customer expectations are rising. Technician availability is strained. Every part of your service and parts department needs to […]