Ferrari just unveiled the Luce, its first fully electric “Ferrari,” and honestly, I never thought I’d see the day where Maranello would completely abandon the soul that made the brand legendary.

Enzo Ferrari must be turning over in his grave.

This is not evolution. This is identity theft.

Ferrari built its reputation on passion, emotion, sound, mechanical excellence, and timeless design. The scream of a V12 was never just noise, it was part of the experience. The Luce replaces all of that with what looks like a futuristic luxury appliance designed by a tech company trying to cosplay as an automotive icon.

A Ferrari should make your heart race before you even start the engine. The Luce doesn’t even look like a Ferrari. It looks like somebody merged a Polestar, a Kia EV6, and an Apple Store concept car together and slapped a €550,000 price tag on it.

And let’s be honest, the biggest mistake before this was Ford turning the Mustang name into an electric crossover. That was bad enough. The Mustang earned its place in American muscle car history, and Ford diluted that legacy chasing EV headlines.

Now Ferrari has somehow managed to top it.

At least the Mustang Mach-E still vaguely resembles something tied to its roots. The Luce looks like Ferrari fired the designers and hired Silicon Valley.

This isn’t about being anti-technology. Ferrari has always pushed innovation. Turbocharging, aerodynamics, hybrids, Formula 1 engineering, Ferrari has never been afraid of the future. But Ferrari’s greatness always came from blending technology with emotion.

The Luce feels completely disconnected from that DNA.

When enthusiasts hear Ferrari, they think of the F40, 288 GTO, Enzo, F50, 458 Italia, Daytona, Testarossa. Cars that had personality, aggression, and soul. Nobody hangs posters of silent electric hatchbacks on their wall.

And that’s the problem.

Ferrari didn’t just build an EV. They built a car that many enthusiasts no longer emotionally recognize as a Ferrari.

Some brands are supposed to protect heritage, not erase it.

In my opinion, both the Mustang EV and now the Ferrari Luce belong in the same category, automotive mistakes that should never have happened. Two legendary performance brands chasing trends instead of preserving what made them iconic in the first place.

Some memories deserve protection.