Bill Currie Ford Selects Remora as First-Impression Partner

Enhanced design, navigation and custom ordering offer customers an exceptional online car shopping experience with Bill Currie Ford.   Bill Currie Ford, a large volume Ford dealer in the U.S., announced its partnership with Remora, a provider of innovative website designs and digital marketing, to launch a state-of-the-art website. This collaboration marks a significant milestone in […]

The Importance of Tracking – Blueprint for Efficiency in Vehicle Reconditioning

Just as a smartwatch alerts you when you’re behind on your daily step count, a reconditioning tool provides real-time updates on your progress. This helps you stay on track and make informed decisions to improve efficiency. In today’s fast-paced and competitive automotive industry, tracking your performance is essential for achieving efficiency and success. Just as […]

Solving the Technician Shortage: A Perspective on Recruitment and Retention

In the ever-evolving automotive industry, one issue stands out like a red flag on the racetrack — the shortage of skilled technicians. With cars becoming more complex and technologically advanced by the day, the need for highly trained technicians has never been greater. As the creator of the Technician Career Path program, I’d like to […]

Addressing the Technician Shortage with Innovative Training Solutions

Drawing on extensive industry experience, the team at DealerPRO Training has developed a program that exposes technicians to future career opportunities in fixed operations as well as executive positions. According to the National Automobile Dealers Association (NADA)’s latest findings, the technician shortage has reached critical levels, with an anticipated shortfall of 80,000 technicians by year’s […]