AI Is Only as Good as the Data Behind It
AI Is Only as Good as the Data Behind It By David Lampel, president and CEO of Dealerwing. Artificial intelligence has quickly become one of the hottest topics in automotive retail. Everywhere you turn, someone is talking about how AI is going to transform the dealership. It promises to improve customer engagement, increase service retention, […]
The Future of Dealership Communication Isn’t More Video. It’s Smarter Video.
The Future of Dealership Communication Isn’t More Video. It’s Smarter Video. By Jason ScottJason Scott is the president of DealerPersona.AI. For more than a decade, the automotive industry has embraced video as one of the most effective ways to connect with customers. From vehicle walkarounds and personalized sales introductions to service updates and thank-you messages, dealers […]
Video, Trust and the Future of Automotive Retail
Video, Trust and the Future of Automotive Retail The future of automotive retail belongs to dealers who use video and AI to build trust before shoppers ever visit. By Jason ScottJason Scott is the president of DealerPersona.AI. As a former dealer and someone who has spent years building audiences through social media and digital engagement, I’ve […]
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now Why the Chinese threat to American auto dealers is closer than it looks, from BYD’s pricing to Stellantis’ partnerships. For years, the automotive industry viewed Chinese automakers as regional players with limited global influence. That conversation has changed dramatically. Today, companies like BYD, NIO, […]