The Review Reality: How Online Reputation Is Now Driving New Car Sales

The Review Reality How Online Reputation Is Now Driving New Car Sale If you spent the last three decades in automotive like I have, you have watched the way customers shop for cars evolve more dramatically than almost any other buying behavior in the country. We hear it over and over again in conferences and […]

The Difference Is in the Data and It’s Time Dealers Paid Attention

The Difference Is in the Data and It’s Time Dealers Paid Attention In today’s retention-challenged, recall-saturated, data-dizzy marketplace, there’s one truth no dealer can afford to ignore anymore: You can’t fix what you can’t find. Let me explain. Every year, millions of vehicles are flagged with manufacturers recalls; everything from airbag inflators and seatbelt issues […]

From Reviews to Raving Fans: Why Dealers Must Rethink Reputation

From Reviews to Raving Fans: Why Dealers Must Rethink Reputation In today’s digital landscape, trust is the new marketing. As someone who’s spent decades helping dealers build stronger customer engagement online, I’ve seen firsthand how rapidly the rules have changed. Shiny ads, sleek websites, and even competitive pricing all still matter—but they’re no longer the […]

Post-Show Marketing Secrets: How to Turn Booth Buzz into Long-Term ROI

Post-Show Marketing Secrets: How to Turn Booth Buzz into Long-Term ROI The booths are packed up. The banners are rolled. The excitement of the Show fades into memory. But here’s the truth; your real work begins now. After decades in the automotive and marketing industries, I can tell you that what separates the vendors who […]