The Future of Dealership Communication Isn’t More Video. It’s Smarter Video.
The Future of Dealership Communication Isn’t More Video. It’s Smarter Video. By Jason ScottJason Scott is the president of DealerPersona.AI. For more than a decade, the automotive industry has embraced video as one of the most effective ways to connect with customers. From vehicle walkarounds and personalized sales introductions to service updates and thank-you messages, dealers […]
Video, Trust and the Future of Automotive Retail
Video, Trust and the Future of Automotive Retail The future of automotive retail belongs to dealers who use video and AI to build trust before shoppers ever visit. By Jason ScottJason Scott is the president of DealerPersona.AI. As a former dealer and someone who has spent years building audiences through social media and digital engagement, I’ve […]
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now Why the Chinese threat to American auto dealers is closer than it looks, from BYD’s pricing to Stellantis’ partnerships. For years, the automotive industry viewed Chinese automakers as regional players with limited global influence. That conversation has changed dramatically. Today, companies like BYD, NIO, […]
More Effective DMS Marketing for 2026
More Effective DMS Marketing for 2026 By Dave Page, Operating Partner, Dealerwing Practical Guidance for Fixed Ops Leaders Navigating Data, Accuracy, and Retention As we look ahead to 2026, fixed operations leaders face a familiar challenge that continues to grow more complex. Service marketing has become more important than ever, yet many dealerships are still […]