Boosting Customer Loyalty with Sales-to-Service Handoffs

New car dealerships are constantly seeking effective strategies to enhance customer retention and boost sales. A pivotal yet often neglected approach is implementing effective sales-to-service handoffs. This tactic involves formalizing new car buyers’ introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering enduring customer loyalty. THE OVERLOOKED […]

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively […]