Enhancing Customer Experience in Dealership Service Departments

Enhancing Customer Experience in Dealership Service Departments Many dealerships face challenges that hinder the delivery of exceptional service. Addressing these challenges requires a strategic focus on communication, efficiency and personalization. The service department plays a pivotal role in shaping customer perceptions and fostering loyalty. A seamless, transparent and customer-centric service experience boosts Customer Satisfaction Index […]

Boosting Owner Retention: A Critical Strategy for Every Dealership

Boosting Owner Retention: A Critical Strategy for Every Dealership By enhancing the way your dealership interacts with and retains service customers, you’re not only ensuring repeated business but also setting a foundation for increased profitability and market presence. As global trade tensions and supply chain challenges reshape the automotive industry, the importance of owner retention […]

Boosting Customer Loyalty with Sales-to-Service Handoffs

Boosting Customer Loyalty with Sales-to-Service Handoffs New car dealerships are constantly seeking effective strategies to enhance customer retention and boost sales.A pivotal yet often neglected approach is implementing effective sales-to-service handoffs. This tactic involves formalizing new car buyers’ introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering […]

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling […]