The Chinese Auto Threat: What U.S. Dealers Need to Understand Now
The Chinese Auto Threat: What U.S. Dealers Need to Understand Now Why the Chinese threat to American auto dealers is closer than it looks, from BYD’s pricing to Stellantis’ partnerships. For years, the automotive industry viewed Chinese automakers as regional players with limited global influence. That conversation has changed dramatically. Today, companies like BYD, NIO, […]
More Effective DMS Marketing for 2026
More Effective DMS Marketing for 2026 By Dave Page, Operating Partner, Dealerwing Practical Guidance for Fixed Ops Leaders Navigating Data, Accuracy, and Retention As we look ahead to 2026, fixed operations leaders face a familiar challenge that continues to grow more complex. Service marketing has become more important than ever, yet many dealerships are still […]
How to Get Your Customer to Say ‘Yes’ to a Testimonial
How to Get Your Customer to Say ‘Yes’ to a Testimonial Most dealership sales professionals approach video testimonials all wrong—and they don’t even know it. They wait until the last possible moment, ambush a customer who’s mentally already halfway home, and ask them to “give” a testimonial. That word alone makes it sound like a […]
The NADA Call for Speakers Is Open. Here Is What It Takes to Get Selected.
The NADA Call for Speakers Is Open. Here Is What It Takes to Get Selected. Every year, the NADA Show brings together the brightest minds in the automotive industry to share ideas, strategies, and solutions that help dealerships become more profitable and more effective. What many people may not realize is that becoming one of […]