Social Media Event Marketing Done Right
Social Media Event Marketing Done Right How to Build Excitement, Drive Traffic, and Get Real Results From Your Booth or Business Event Every year at major conventions like NADA, hundreds of vendors show up with strong products, polished booths, and well-trained teams, yet most leave disappointed with traffic, engagement, or the quality of conversations they […]
Using Video Walk-Arounds to Boost Inbound Lead Conversions
Using Video Walk-Arounds to Boost Inbound Lead Conversions Personalized video walk-arounds can boost dealership appointment show rates by more than 35% and build trust with engaged customers. Suppose you’re not sending personalized video walk-arounds after a customer calls in about a vehicle. In that case, you’re missing one of the most effective tools available to […]
Employee Retention in the New Car Business
Employee Retention in the New Car Business How Smart Dealers Use Year-End Culture Building to Reduce Turnover and Win in 2026 If you are a new car dealer in today’s market, you already know the hard truth.Hiring is harder than ever been. Training costs keep rising. And the revolving door of technicians, advisors, BDC staff, […]
Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors
Recapturing Lost Leads: The Benefits of Retargeting Campaigns for New Car Dealerships and Vendors In today’s digital-driven auto industry, it’s common for shoppers to visit a dealership’s website, browse a few vehicles, and leave without taking any action. For new car dealers, that means many potential sales slip away daily. The good news is there’s […]