Why Email Marketing Outperforms Organic Search

Why Email Marketing Outperforms Organic Search – And What Most Businesses Still Get Wrong For more than 30 years, I’ve helped businesses of every size grow their digital footprint, strengthen customer engagement, and drive measurable revenue. I’ve watched every major marketing trend come and go, every algorithm change, every platform rise and fall. And through […]

Why Every NADA Vendor Needs a Strong Directory Description

Why Every NADA Vendor Needs a Strong Directory Description As I was reviewing the official NADA 2026 Exhibitor Directory, I was amazed to see how many vendors still have no description listed under their company profile. Considering the investment that exhibitors make to have a booth at NADA, this is a huge, missed opportunity. For […]

The Review Reality: How Online Reputation Is Now Driving New Car Sales

The Review Reality How Online Reputation Is Now Driving New Car Sale If you spent the last three decades in automotive like I have, you have watched the way customers shop for cars evolve more dramatically than almost any other buying behavior in the country. We hear it over and over again in conferences and […]

The Difference Is in the Data and It’s Time Dealers Paid Attention

The Difference Is in the Data and It’s Time Dealers Paid Attention In today’s retention-challenged, recall-saturated, data-dizzy marketplace, there’s one truth no dealer can afford to ignore anymore: You can’t fix what you can’t find. Let me explain. Every year, millions of vehicles are flagged with manufacturers recalls; everything from airbag inflators and seatbelt issues […]