More Effective DMS Marketing for 2026

More Effective DMS Marketing for 2026 By Dave Page, Operating Partner, Dealerwing Practical Guidance for Fixed Ops Leaders Navigating Data, Accuracy, and Retention As we look ahead to 2026, fixed operations leaders face a familiar challenge that continues to grow more complex. Service marketing has become more important than ever, yet many dealerships are still […]

How to Get Your Customer to Say ‘Yes’ to a Testimonial

How to Get Your Customer to Say ‘Yes’ to a Testimonial Most dealership sales professionals approach video testimonials all wrong—and they don’t even know it. They wait until the last possible moment, ambush a customer who’s mentally already halfway home, and ask them to “give” a testimonial. That word alone makes it sound like a […]

The NADA Call for Speakers Is Open. Here Is What It Takes to Get Selected.

The NADA Call for Speakers Is Open. Here Is What It Takes to Get Selected. Every year, the NADA Show brings together the brightest minds in the automotive industry to share ideas, strategies, and solutions that help dealerships become more profitable and more effective. What many people may not realize is that becoming one of […]

Robocalls Are Out of Control. Here’s What You Can Do About It.

Robocalls Are Out of Control. Here’s What You Can Do About It. If you feel like your phone no longer belongs to you, you’re not alone. Robocalls, spam calls, prerecorded messages, fake warranty alerts, debt collection calls for people you’ve never heard of, they’ve become part of daily life. And it’s frustrating. It’s invasive. And […]