Boosting Customer Loyalty with Sales-to-Service Handoffs

Boosting Customer Loyalty with Sales-to-Service Handoffs New car dealerships are constantly seeking effective strategies to enhance customer retention and boost sales.A pivotal yet often neglected approach is implementing effective sales-to-service handoffs. This tactic involves formalizing new car buyers’ introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering […]

Cultivating a Vibrant Company Culture

Cultivating a Vibrant Company Culture In the competitive landscape of automotive service departments, one often overlooked yet crucial factor for success is the cultivation of a strong company culture. A positive, engaging work environment not only helps in attracting top talent but also plays a significant role in employee retention and overall dealership success. Here’s […]

Cultivating a Vibrant Company Culture to Define Your Dealership and Attract Top Talent

Cultivating a Vibrant Company Culture In the competitive landscape of automotive service departments, one often overlooked yet crucial factor for success is the cultivation of a strong company culture. A positive, engaging work environment not only helps in attracting top talent but also plays a significant role in employee retention and overall dealership success. Here’s […]

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling […]