Most stores rely on their DMS and sold customers. The problem is, that only represents a fraction of the vehicles driving in your Primary Market Area. 

Limited data translates to limited opportunity.

The real opportunity is conquest.

And one of the most effective ways to do it is sitting right in front of you.

Open recalls.

The Conquest Opportunity Most Dealers Miss
Every day, there are thousands of vehicles in your market with open recalls that:

• Were not sold by your dealership
• Are not in your DMS
• Are being serviced by your competitors

• Have already given up on dealerships and servicing in the aftermarket

Recall Masters provides a connection to second, third, and fourth-generation owners customers you would never be able to reach because you don’t have their contact data or even know they exist.

This allows you to market directly to every vehicle in your PMA with an open recall, not just your own customers.

That is true conquest.

The Strategic Advantage: Get There First
Most dealerships should wait until parts are available before launching recall campaigns.

That creates a gap, and a major opportunity for stores that time outreach communication perfectly.

Instead, take a proactive approach:

• Determine what parts are required and get your Parts Manager in alignment with a recall outreach effort

• Set up a recall hotline to respond to vehicle owners who have questions about the recall and how your dealership will help them resolve the matter

• Offer to place them on a priority alert list and be ready to communicate to them once parts are on the way

Now you’ve established the relationship first.

When parts become available, you’re not starting from scratch.

You are already positioned as their service provider.

That gives you a head start over your competition, who are just beginning their outreach. It’s not just about being first, but having accurate information to provide anxious vehicle owners with some guidance.

Turn Recall Traffic Into Revenue
A recall visit is not just warranty work.

It is one of the most profitable opportunities in your service drive.

Data consistently shows:

• 54% of recall visits generate additional service work
• Customer Pay often doubles or triples the Warranty reimbursement
• 6% to 9% of recall customers go on to purchase their next vehicle from that servicing dealer

When that vehicle is in your shop, your MPI creates the opportunity.  Set that up before hand and let the customer know that it’s intended to protect their vehicle asset

Even with a service decline, you’ve set the tone for ongoing touchpoints.  When that customer is back in your store, your sales team creates the next opportunity.

How to Execute This Strategy
Start with a simple, structured approach:

1. Identify recall vehicles in your PMA not in your database
   This is your conquest list.
2. Launch timely outreach campaigns
   Inform customers of the recall right before parts are available.
3. Create a priority alert list
   Build a database of customers waiting for parts so you can act immediately.
4. Offer a service incentive
   Position your dealership as proactive by including mobile repair, valet pick up and drop off, loaner car, a service special or inspection offer.
5. Align service and sales teams
   Prepare for MPI opportunities and trade evaluations on aging vehicles.

The Competitive Positioning
When you take this approach, you are doing more than marketing recalls.

You are:

• Positioning your dealership as proactive and safety-focused
• Building trust with customers who have never visited your store
• Creating doubt about their current servicing dealer
• Establishing loyalty before your competitors even engage

From the customer’s perspective, the question becomes:

“Why didn’t my dealer tell me about this?”

The Bottom Line
Conquesting service business does not require more advertising.

It requires better data and better timing.

Recall Masters gives you the ability to:

• Identify every recall vehicle in your market
• Reach owners your competitors cannot see
• Engage them before anyone else
• Turn recall traffic into service, retention, and vehicle sales

The vehicles are already in your market.

The opportunity is already there.

The only question is whether you will capture it first.