OTT Marketing
Your Dealership. Their Living Room. Perfect Match.
Reach More Buyers Where They Watch
Introducing OTT Advertising from Cactus Sky and Blue Gorilla Digital
Turn Living Rooms into Showrooms with CTV and Streaming Video Ads
Cactus Sky has partnered with Blue Gorilla Digital to bring you the future of dealership advertising: OTT (Over-the-Top) Marketing. In today’s screen-driven world, your buyers aren’t watching cable—they’re streaming. If your dealership wants to reach real, in-market shoppers on platforms like Hulu, Roku, YouTube TV, and Amazon Fire, this is the solution you’ve been waiting for.
No cable. No skipping. No clutter. Just your dealership’s message delivered straight to the big screen, where decision-makers are paying attention.
What is OTT Advertising?
OTT (Over-the-Top) Advertising delivers your video ads via streaming platforms – directly to Smart TVs, mobile devices, tablets, and desktops. It bypasses traditional TV and connects your brand with buyers using precise targeting powered by real data.
Unlike traditional TV ads that blanket a broad audience, OTT uses addressable marketing technology to deliver your dealership’s message to actual car buyers in your Primary Market Area – based on verified purchase behavior, not just browsing habits.
Best Use Cases for OTT in Dealership Marketing
- New and Used Car Sales Promotions
- Seasonal Service Specials
- Trade-In and Upgrade Events
- Fixed Ops Service Ads
- Recall Awareness Campaigns
- Dealership Storytelling and Brand Reputation
Why OTT with Cactus Sky and Blue Gorilla Digital Delivers Results
Hyper-Targeted Delivery
Reach local customers based on ZIP code, household income, current vehicle ownership, credit score, online behavior, and more.
Multi-Device Reach
Your ad is streamed across Smart TVs, mobile phones, tablets, and desktops—wherever your prospects are watching.
Data-Driven Optimization
Real-time analytics allow us to optimize your campaign continuously for stronger results. Every campaign includes detailed performance reporting.
High-Impact Conversion Rates
Studies show that OTT viewers are 64% more likely to take action after watching a relevant ad. Whether you’re promoting a limited-time lease offer or a trade-in event, OTT makes your message stick.
Integrated Lead Capture
Combine OTT with your existing CRM, email, or website retargeting strategy for a full-funnel marketing approach that turns attention into appointments—and appointments into sales.
Built for Dealerships. Backed by Experts.
With over 30 years of automotive digital marketing experience, Cactus Sky knows how to drive results for dealerships. Paired with Blue Gorilla Digital’s award-winning creative production, our OTT solution offers unmatched campaign performance from start to finish.
We handle everything—strategy, scripting, production, placement, and performance reporting—so your team can focus on what they do best: closing deals.
Ready to See What OTT Can Do?
Let us show you how streaming video can fill your service bays, your showroom, and your sales schedule—without wasting a cent on unqualified impressions.