Pre-show Marketing
Build Anticipation and Drive Engagement
What Happens Before The Show?
Your NADA success doesn’t start at the booth; it starts before your plane even takes off.
At Cactus Sky, we know that pre-show visibility is the key to post-show profitability. That’s why we’ve built a proven system to generate buzz, attract decision-makers, and fill your booth with qualified buyers before the convention even opens its doors.
Build Anticipation. Maximize Exposure.
We leverage over 30 years of automotive marketing expertise and the most accurate and deliverable dealer database in the industry to deliver targeted, performance-based campaigns that convert.
Our pre-show strategies include:
- Precision Email Campaigns to thousands of decision-makers using our proprietary, constantly updated automotive database
- High-Impact Social Campaigns that create brand excitement and drive inbound interest before the first badge is printed
Why It Works?
While other companies wait for foot traffic, Cactus Sky clients arrive with appointments already booked. Our campaigns don’t just build awareness, they drive action. By the time prospects arrive at NADA, they’ve seen your name, clicked your email, watched your video, and are ready to talk.
We don’t just send emails we build conversations and generate measurable ROI.
See for yourself what Amberly Allen is saying:
“As a first-time NADA exhibitor, our booth location was far from prime. We knew that without a solid pre-show marketing strategy, we’d struggle to get noticed. Peter Martin and the Cactus Sky team changed everything. Their targeted campaigns drove consistent, qualified traffic to our booth, keeping it busy throughout the show. Without their expertise, NADA could have been a missed opportunity—but instead, it was a success that exceeded our expectations.”
— Doug Thompson, VehiclesTest.com
DealerPRO had the highest traffic to their NADA directory page in 2024, thanks to Cactus Sky’s email and social media marketing. They truly deliver results.
Don Reed – CEO of DealerPRO Training
Ready to Dominate the Show Floor?
Let’s turn your booth into a destination and your prospects into buyers.
Monthly Email Marketing
Dominate the Inbox Before You Hit the Show Floor
At NADA, visibility is everything, but the real engagement starts before the show begins.
With Cactus Sky’s proven email marketing strategy, we’ll put your company front and center with the dealership decision-makers who matter most.
2-Stage NADA Email Campaign Designed to Drive Results:
- Campaign #1: Pre-Show Awareness Blast
We’ll send a custom-branded email campaign promoting your company and booth to our exclusive, 40,000+ record automotive database—targeting dealership owners, GMs, fixed ops directors, and marketing execs. This first wave creates immediate awareness and puts your brand on their NADA must-visit list. - Campaign #2: Re-Engagement & Appointment Setting
We track opens, clicks, and engagement, then follow up with a second targeted email to everyone who interacted with the first campaign. This message is designed to convert attention into action, driving prospects to schedule a meeting with your team prior to or during the convention.
Why It Works?
- Highly Targeted Reach: Our database is built for continually updated performance, verified, and segmented by title, department, and brand.
- Proven Engagement: We deploy over 1 million emails per month with industry-leading 98% deliverability.
- Results You Can Track: Every campaign is backed by engagement reporting, and we can integrate leads directly into your CRM.
- Turnkey Service: You bring the message we handle the design, copywriting, deployment, tracking, and follow-up.
Maximize Your NADA ROI
Don’t leave booth traffic to chance. With Cactus Sky, you’ll show up to NADA with real leads, real momentum, and real appointments already on the books.
Let’s get your brand in front of Over 50,000+ dealership decision-makers.
Retargeting Campaign
Stay Top-of-Mind with High-Impact Retargeting
At NADA, first impressions are everything but second and third impressions close the deal.
With Cactus Sky’s Over-the-Top (OTT) Pixel Retargeting Program, we ensure your brand stays visible and relevant long after the first click.
What We Do:
- Smart Pixel Tracking
We place a tracking pixel on your custom NADA landing page, capturing visitor data from all campaign sources, including email, and geo-targeted outreach. This gives us the power to retarget warm leads and stay in front of your audience throughout their NADA journey. - Retargeting Ad Development
Our creative team builds a custom set of retargeting ads designed to promote your booth, products, and show specials. These ads follow your prospects as they browse the web, reminding them to schedule a meeting or visit your booth in person.
Why It Works?
- Multi-Touch Visibility: Stay top-of-mind with decision-makers through repeated brand impressions, before, during, and after the show.
- Conversion-Focused Creative: Your retargeting ads are built to engage, inform, and drive booth traffic.
- Behavior-Based Delivery: Serve your message to the people who’ve shown the most interest in your brand, no wasted impressions.
Turn Clicks Into Conversations
Every digital interaction counts. With Cactus Sky’s OTT pixel and retargeting strategy, your NADA campaign becomes a lead-generating machine that delivers results long after the email is opened.
Let’s keep your brand in front of over 50,000 dealership leaders.
Pre-Show Social Media
Dominate NADA 2025 with a Proven Pre-Show Social Strategy
Your booth might be ready. But is your audience?
Cactus Sky’s Pre-Show Social Media Strategy ensures your brand is top-of-mind before attendees ever walk through the doors. We create the buzz, build anticipation, and drive engagement across the platforms that matter most to the automotive industry.
Expand Your Reach with High-Value Automotive Contacts
Before the show begins, we’ll grow your LinkedIn network and strategically connect your brand with decision-makers across the dealership landscape. From fixed ops directors to dealer principals, your content will reach the right people at the right time.
Content That Converts
Our team of experienced automotive copywriters and digital marketers will craft custom social content that grabs attention and drives engagement. Every post is tailored to your voice, optimized for LinkedIn, Facebook, and Instagram, and built to build momentum leading into NADA.
Amplify Your Message with Industry Influence
Your message won’t just go out to your followers, it will be broadcast through Peter “Webdoc” Martin’s powerful automotive network:
- 12,000+ LinkedIn connections in the auto retail space
- 33,000+ followers on X (formerly Twitter)
- Recognized thought leader and speaker at 18+ NADA conventions
Publishing your content through Peter’s channels gives your brand instant credibility, extended reach, and top-tier exposure.
Why It Matters?
- Boost booth traffic before the convention starts
- Connect with dealership leaders and industry buyers
- Build lasting brand awareness that extends beyond NADA
Don’t just show up. Show up with momentum.
Let Cactus Sky help you turn social strategy into NADA success.
Lead Magnet Video and Landing Page
Turn Traffic into Leads with a Custom “Show Special” Landing Page
It’s not just about being seen. It’s about being remembered.
Cactus Sky’s Show Special Video Strategy is designed to capture attention, build urgency, and convert interest into leads before NADA even begins. By combining professional video content with a high-converting landing page, we help you generate buzz and book meetings before you hit the show floor.
Engaging Video That Sells Before the Show
We’ll produce a high-impact promotional video that highlights your booth, your product, or your limited-time show offer. This video becomes the cornerstone of your campaign—featured on your landing page, embedded in email marketing, and promoted across social media channels.
Landing Page Built to Capture Leads
Our team will design a custom, conversion-optimized landing page that showcases your video and includes a data capture form to collect key prospect information. Every element copy, layout, CTA, is tailored to encourage engagement and drive appointments before the event.
Multi-Platform Reach. Maximum Impact.
Your video content doesn’t stop at your website. We’ll optimize and distribute it on LinkedIn, Facebook, Instagram, and through Cactus Sky’s owned automotive channels -getting your message in front of thousands of dealership decision-makers.
Why This Works
- Videos boost landing page conversions by up to 80%
- Data capture ensures you don’t just generate traffic, you generate leads
- Optimized content strategy builds engagement and anticipation
- Helps you pre-book meetings and maximize ROI at the show
Don’t wait for the convention to start the conversation.
Let us help you build momentum now, with a strategy that delivers leads,
not just clicks.
Please Note: Cactus Sky provides marketing services tailored for vendors attending the NADA Convention,
but is not affiliated with or endorsed by the National Automobile Dealers Association.
NADA® is a registered trademark.
