Marketing services
NADA Marketing
NADA Marketing
Fill your NADA calendar before you arrive in the convention hall.
Talk through your goals with Peter “webdoc” Martin.
Before the show
Built on 30+ years in automotive and a reach of 90,000+ dealership decision-makers, our NADA Pre-Show Marketing programs put your brand in front of the people who make buying decisions.
Your NADA success doesn’t start at the booth; it starts before your plane even takes off.
Your pre-show program
Introduce your company, booth and offer, then follow up with engaged recipients to encourage appointments. Our overall reach is 90,000+ dealership decision-makers; each campaign is targeted to the appropriate audience.
Coordinate LinkedIn, Facebook and Instagram content with your email campaign. Build familiarity with your expertise, booth location and show offer before attendees plan their visit.
A focused landing page brings your message, supplied video and enquiry form together. Retargeting can reconnect with interested visitors as part of the agreed campaign plan.
At a glance
| Channel | What’s included |
|---|---|
| Email outreach | Custom-branded awareness email · Engagement-led follow-up · Meeting invitations and reporting |
| Social visibility | Audience development · Platform-specific content · Promotion through relevant industry channels |
| Landing page & lead capture | Show-special landing page · Video strategy and distribution · Lead capture and follow-up |
Program timeline
Proof
“As a first-time NADA exhibitor, our booth location was far from prime. We knew that without a solid pre-show marketing strategy, we’d struggle to get noticed. Peter Martin and the Cactus Sky team changed everything. Their targeted campaigns drove consistent, qualified traffic to our booth, keeping it busy throughout the show. Without their expertise, NADA could have been a missed opportunity—but instead, it was a success that exceeded our expectations.”
“DealerPRO had the highest traffic to their NADA directory page in 2024, thanks to Cactus Sky’s email and social media marketing. They truly deliver results.”
FAQ
As early as your booth and offer are confirmed. Starting earlier gives dealers more chances to see your message and book time with your team.
Let’s turn your booth into a destination and your prospects into buyers.
Book a free strategy sessionCactus Sky provides marketing services tailored for vendors attending the NADA Convention, but is not affiliated with or endorsed by the National Automobile Dealers Association. NADA® is a registered trademark.
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