Earned Media Lead Generation
From media spotlight to sales pipeline
Turn Media Exposure Into Measurable ROI
Most companies celebrate when they’re featured in a magazine, newspaper, or trade publication. But too often, that hard-earned exposure is fleeting, seen once, then forgotten. At Cactus Sky, we believe every article, interview, or feature is more than just publicity. It’s a lead generation opportunity.
Our Earned Media Lead Generation service takes your existing media coverage and transforms it into a powerful marketing asset designed to attract, capture, and convert new business.
How and Why It Works
Capture the Spotlight
We take your published article, industry feature, or media appearance and build a dedicated landing page on your website that showcases the coverage.
- Professional design featuring your article and branding
- Prominent “As Featured In [Publication]” co-branding for instant credibility
- SEO optimization to boost visibility and organic reach
Convert Attention Into Leads
Your landing page isn’t just a showcase, it’s a conversion engine. We embed strong calls to action that move readers from interest to engagement:
- Data capture forms for lead collection
- Call-to-action prompts to request more information
- Integrated calendar scheduling to book meetings directly
Amplify Through Digital Marketing
Cactus Sky promotes your earned media exposure through proven digital channels to maximize reach and results:
- Email Campaigns – “Did you see our feature in [Publication]?” sent to over 60,000 automotive decision makers and your customer database, driving traffic to the landing page.
- Social Media Campaigns – Share-worthy posts that generate buzz and position your brand as an industry leader.
- Retargeting & Follow-Ups – Capture visitors who don’t convert on the first visit and bring them back into the funnel.
Drag Handle to Preview a Before and After Effect
With over 30 years of expertise in automotive and B2B digital marketing, Cactus Sky has perfected the art of building campaigns that drive results. We’ve worked with industry leaders across dealerships, vendors, and service providers, transforming exposure into measurable ROI.
Our Earned Media Lead Generation service combines:
- Creative content strategy
- Advanced digital marketing
- Proven lead capture systems
to deliver a complete solution you won’t find anywhere else.
- Increased website traffic from media-driven campaigns
- Higher quality leads driven by credibility-rich exposure
- More booked meetings and sales opportunities
- A sustainable process you can repeat every time you’re published
You’ve earned the media. Now let’s monetize it.
Your press shouldn’t be a one-day headline, it should be a long-term business driver. At Cactus Sky, we turn your media exposure into measurable opportunities by capturing attention, building credibility, and converting interest into leads.
Contact Cactus Sky today to discover how we can transform your press into pipeline—and keep your brand top of mind with the people who matter most.
