The Next Fixed Ops Battle Dealers Can’t Afford to Lose

Mobile Service: The Next Fixed Ops Battle Dealers Can’t Afford to Lose If you want to understand where fixed ops is heading, look at what’s happening with mobile service. This is not a future trend. It’s happening right now. The mobile repair market is projected to grow from $4.3 billion to $6.5 billion by 2030. […]

The Sedan Comeback: Why Smart Dealers Are Paying Attention Again

The Sedan Comeback: Why Smart Dealers Are Paying Attention Again For years, the story was simple. SUVs and crossovers dominated the market, and sedans were pushed to the sidelines. But the market is starting to shift, and if you’re a dealer, this is one of the most important changes to watch. Affordability is now driving […]

You Don’t Have a Traffic Problem.

You Don’t Have a Traffic Problem. You Have a Buyer Problem. And whether you realize it or not… you helped create it. By Jimmy Vee and Travis Miller | RichDealers.com | BuyerPreferenceQuiz.com Your showroom isn’t empty. Leads are coming in.Phones are ringing.Deals are getting done. And yet… Gross feels tighter than it should.Deals feel harder […]

Price Transparency Is No Longer Optional, It’s Operational

Price Transparency Is No Longer Optional, It’s Operational The FTC’s recent warning to 97 dealership groups is not just another compliance headline. It is a clear signal that the rules of automotive retail have permanently shifted. After more than 30 years in automotive advertising and digital strategy, I can tell you this with certainty. What […]