Boosting Customer Loyalty with Sales-to-Service Handoffs

Boosting Customer Loyalty with Sales-to-Service Handoffs New car dealerships are constantly seeking effective strategies to enhance customer retention and boost sales.A pivotal yet often neglected approach is implementing effective sales-to-service handoffs. This tactic involves formalizing new car buyers’ introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering […]

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling […]

Cactus Sky Digital Introduces Integrated Solution for Automotive Dealers

Cactus Sky Digital Introduces Integrated Solution for Automotive Dealers BALTIMORE, Jan. 17, 2017 | PRNewswire Last year, automotive sales achieved a record number of 17.5 Million units for the year, shattering previous numbers. Forecasters project an even bigger 2017, as the car buying process has changed forever with 95% of shopping and research taking place […]