The Lead Acquisition Dilemma Why Dealers Spend Too Much on Advertising

The Lead Acquisition Dilemma Why Dealers Spend Too Much on Advertising When lead volume decreases, dealers spend more money to achieve their sales goals. The problem is that many of those avenues cost you more and more, with less than desirable results.  Over 95% of U.S. car buyers research a vehicle purchase using the internet. […]

Mobile Service: The next frontier in fixed ops

Mobile service: The next frontier in fixed ops As fixed operations professionals, we’re all chasing the same goals: increased customer retention, higher technician productivity, improved CSI scores and a stronger bottom line. But the question is, how do we achieve these goals in a market where customers are more convenience-driven than ever?The answer is simple: […]

Enhancing Customer Experience in Dealership Service Departments

Enhancing Customer Experience in Dealership Service Departments Many dealerships face challenges that hinder the delivery of exceptional service. Addressing these challenges requires a strategic focus on communication, efficiency and personalization. The service department plays a pivotal role in shaping customer perceptions and fostering loyalty. A seamless, transparent and customer-centric service experience boosts Customer Satisfaction Index […]

Boosting Owner Retention: A Critical Strategy for Every Dealership

Boosting Owner Retention: A Critical Strategy for Every Dealership By enhancing the way your dealership interacts with and retains service customers, you’re not only ensuring repeated business but also setting a foundation for increased profitability and market presence. As global trade tensions and supply chain challenges reshape the automotive industry, the importance of owner retention […]