Post-Show Marketing Secrets: How to Turn Booth Buzz into Long-Term ROI

Post-Show Marketing Secrets: How to Turn Booth Buzz into Long-Term ROI The booths are packed up. The banners are rolled. The excitement of the Show fades into memory. But here’s the truth; your real work begins now. After decades in the automotive and marketing industries, I can tell you that what separates the vendors who […]

Why Digital Marketing Is the Lifeline for Dealerships in 2025

Driving Forward: Why Digital Marketing Is the Lifeline for Dealerships The digital engine of automotive retail is revving at full speed and dealerships that aren’t tuned in risk being left behind. With buyers spending more time online than ever and new technology reshaping how people shop, your marketing must meet customers where they are: in […]

Hulk Hogan’s Branding & Marketing Success

Hulk Hogan’s Branding & Marketing Success Lessons from a Wrestling Legend An Unlikely Branding Guru What can an ’80s pro wrestling superstar teach automotive dealers about branding? As it turns out, plenty. Wrestling legend Hulk Hogan (born Terry Bollea) built one of the most recognizable personal brands in entertainment, a masterclass in character branding and […]

How Dealerships Can Build an Effective Apprentice Program

How Dealerships Can Build an Effective Apprentice Program The automotive industry is facing a severe shortage of skilled service technicians, creating a critical challenge for dealerships nationwide. Competing with large, publicly traded dealerships that can offer signing bonuses, fully equipped tool kits, and expansive training programs, many smaller dealerships are struggling to attract and retain […]