The AutoShowHub
Peter “webdoc” Martin Joins the PodCast as Co-Host
Bringing 30 Years of Automotive Expertise to One of the Industry’s Top Weekly Shows
Cactus Sky is proud to announce that beginning December 2025 and continuing throughout 2026, Peter “webdoc” Martin will join The AutoHubShow PodCast as its official co-host alongside industry veteran Ian Nethercot. The AutoHubShow PodCast has become one of the most respected platforms for open discussion, fresh insight, and real-world solutions for the dealership community. With Peter joining the program, the show enters an exciting new chapter.
For more than three decades, Peter has been a recognized voice in automotive digital marketing, dealership operations, consumer engagement, and emerging retail trends. His background spans every corner of the industry. From his early years at Ricart Ford, to founding Cactus Sky, to helping hundreds of vendors and dealers grow their business, Peter has built a reputation as one of the most trusted experts in automotive marketing.
As co-host, Peter will bring that experience to every episode. Dealers will gain access to insider perspectives, real marketing strategies that work, and honest discussions about the challenges facing the industry today. Together, Peter and Ian will welcome top guests, industry leaders, innovators, and disruptors for conversations designed to educate, inspire, and help dealerships stay ahead in a rapidly changing environment.
December 2025 Topics and Live Event Links
To kick off Peter’s co-hosting role, The AutoHubShow PodCast will feature a high-impact December lineup focused on the issues dealers care about most.
November 24th – How the Car Buyer Has Changed in the Last 10 Years
Explore the evolution of today’s shopper, how expectations have shifted, and what dealers must do to remain competitive.
December 1st – How Your Online Reputation Impacts Sales
A deep look at reputation management, review strategy, and how transparency drives showroom and service lane traffic.
December 8th – Planning for 2026
Dealers will hear practical strategies for entering the new year with a stronger marketing plan and operational strategy.
December 15th – How to Leverage Recalls to Increase Service and Sales
An insider discussion on using recall awareness to drive new opportunities in both service and new car sales.
December 22nd – Mobile Service Today
A timely look at how mobile service is reshaping service retention and customer convenience.
What Peter Brings to The AutoHubShow PodCast
When Peter steps behind the microphone, he brings a rare combination of digital marketing expertise, dealership experience, and vendor knowledge that very few industry leaders possess. His insights come from decades of hands-on work helping major vendors, dealer groups, and OEM partners solve real-world challenges.
Peter’s experience includes:
- Over 30 years leading Cactus Sky and working alongside top dealer groups
- Proven success developing digital strategies that increase retention and revenue
- Deep understanding of dealership operations and consumer behavior
- Long-standing relationships across vendors, OEMs, and industry associations
- A reputation for cutting through hype and delivering actionable insights
Dealers across the country trust Peter because he focuses on one thing. Helping them succeed with practical, experience-based solutions.
A New Era for The AutoHubShow PodCast
With Peter joining as co-host, the show will continue its mission of delivering honest, value-driven conversations that help dealerships grow. Expect new topics, new guests, and deeper dives into marketing, technology, fixed ops, consumer behavior, inventory challenges, and the future of automotive retail.
The automotive community will benefit from Peter’s knowledge, energy, and passion for helping dealers thrive.