Let’s Amplify Your Video Marketing
Your audience is consuming video content more than ever—make sure your brand is part of the conversation.
At Cactus Sky, we don’t just help you create videos; we ensure that they perform, engage, and drive action. With expert strategy, optimization, and distribution, we’ll help you get maximum ROI from every video you produce.
Ready to take your video marketing to the next level? Let’s talk.
Client: 700 Credit
Title: The Big 3 Weigh in on Synthetic Fraud
The auto industry has been changed forever, and the pressure on the service department has never been greater. Customer retention in service is essential for profitability and future vehicle sales. How a customer is treated in service determines if they will buy from you in the future. This session will review service operations and processes for successful dealerships nationwide.
Client: Relevant Dealer
Title: Optimize Your Operations Through Outsourcing
The continuing labor shortage is especially impactful on small to medium-sized dealers, and it can prove particularly challenging to cover every aspect of the business and provide the quality customers expect. Outsourcing tasks like title work, warranty claim submission, cyber security, and compliance will allow your employees to focus on the work you hired them for. Outsourcing your BDC, Human Resources, and Marketing Departments to an experienced external provider allows your team to concentrate on more strategic business tasks. This training will review the benefits of outsourcing the above departments or processes.
Client: Rapid Recon
Title: Balance the Bottom Line and Time-to-Line
The industry has changed, and dealers need to redirect their focus from new car sales to maximizing profitability in the used inventory acquisition process by improving their speed-to-sale. A car’s time in reconditioning is critical as margins continue to recede while costs remain consistent. This workshop will discuss the need for increased communication and teamwork, effective use of media tagging, leveraging the latest technology, and mapping processes into a workflow to increase productivity and streamline their reconditioning process. Dealers will learn best practices used by top dealers nationwide to reduce the time from acquisition to front-line ready.
Client: Traxtion
Title: Hidden Secrets to STOP Service Customer Defection
A dealer’s long-term success depends on service customer retention, as there is an 85% chance that service customers will purchase their next car from your dealership. However, when you lose a service customer and their associated service revenue, the probability that they will buy from your dealership again drops to less than 20 percent. In this session, I will address how local Quick Lubes, Tire Retailers, and Aftermarket Shops steal your customers and provide insight on how to combat this. You will also learn how to retain customers and bring back into the service drive ones that have previously defected.
Client: Call Review
Title: What happens in service can either make or break you
The auto industry has been changed forever, and the pressure on the service department has never been greater. Customer retention in service is essential for profitability and future vehicle sales. How a customer is treated in service determines if they will buy from you in the future. This session will review service operations and processes for successful dealerships nationwide.
Client: 700 Credit
Title: Unify the shopping experience in a turbulent market place
Ken Hill is the Managing Director of 700Credit, the largest provider of credit and compliance products in the automotive industry. During his 12 years with 700Credit, Ken has been responsible for the leadership and growth of the company, which has grown from 700 customers and five affiliate partners to over 11,000 automotive dealerships and 150 affiliate partners.
Client: Certified Agriculture Group
Title: Farmers & Ranchers, Your Next Best Customers
The Agriculture Industry is under-served by dealers and represents a massive opportunity for sales and service. Two million farms in the U.S equates to 6 million pickup trucks. These are work trucks, and the average RO is double that of traditional customers. The panel will provide insight into what is important to farmers and ranchers, and it is not “low price”. They will review their specialized marketing programs and onsite events, the benefit of having an Agriculture Specific BDC, and discuss how to use seasonally targeted marketing to reach farmers and ranchers successfully.
Client: Certified Agriculture Group
Title: Farmers Don’t Want to Buy from a Mini Van Salesperson
Two million farms and ranches represent a massive opportunity for dealerships for both sales and service. Unlike traditional consumers driven by price, the agriculture buyer has different considerations. Marketing to and selling to this audience is different, and you need first to understand the seasonality of their buying cycles and their specific needs to be successful. This session will provide attendees with a detailed playbook based on ten years of experience created by farmers and ranchers to provide a better experience for everyone. You will learn what influences purchase decisions and how to win their business.
Client: 700 Credit
Title: Streamline online buying process and prevent identity fraud
Cybercriminals are becoming more aggressive; identity theft cases grew to 5.7 million last year. 84% of dealerships have directly experienced identity fraud; as online credit application use increases, that number will continue to grow. This session will provide attendees with readily available technologies that can be incorporated into their online and in-store workflows to help recognize and prevent identity fraud. Best practices will be shared on leveraging new technologies that combine prescreening, prequalification, and ID verification.
Client: Cactus Sky Digital
Title: STOP Selling on Social Media
Social media marketing has become one of the most powerful marketing tools available today. The ability to target your audience is unparalleled, yet dealers continue to misuse this channel. In this learning lab, I will address dealers’ biggest social media mistakes and provide a road map for success. Social media marketing has two benefits for the dealership, relationship – reputation building and, of course, sales. Unfortunately, most dealers ignore the first benefit and then spam their audience with vehicle ads which eventually will backfire as they are blocked or unsubscribed. This learning lab will provide best practices on building and maintaining a social media audience that engages and ultimately purchases from your dealership.
Client: Cactus Sky Digital
Title: Video Testimonials Your Marketing Secret Weapon
The average person watches 100 minutes of video daily, and 90% say video reviews influence their purchasing decision. This training will showcase Video Testimonials’ impact on sales, service, and customer retention. Attendees will learn how to get testimonials, what to include in them, and how to incorporate them into their digital marketing. 66% of people would rather watch a video than read an article to get information. Online shopping is here to stay, and 77% say that online reviews impact where they do business. Video testimonials need to be the cornerstone of your digital presence and I will detail what a properly structured testimonial looks like. The session will review how to incorporate the videos into all your digital marketing platforms, including your website, and will end with the Magic Bullet on how to get your customer to start marketing for you.
Client: Relevant Dealer
Title: How Connected Cars are Changing the World
Cybercriminals are becoming more aggressive; identity theft cases grew to 5.7 million last year. 84% of dealerships have directly experienced identity fraud; as online credit application use increases, that number will continue to grow. This session will provide attendees with readily available technologies that can be incorporated into their online and in-store workflows to help recognize and prevent identity fraud. Best practices will be shared on leveraging new technologies that combine prescreening, prequalification, and ID verification.
Client: Skai Vision
Title: Revolutionize the Customer Experience with Cameras
Like in autonomous cars, where video and AI see and react to what is happening, you can use the same technology at your dealership to improve the overall customer experience, including minimizing wait time – the biggest complaint. ‘Big Brother’ can watch and tell you when a customer has waited 2 hours for a 30-minute oil change. The future is here and is used by companies like Delta, Marriott, major retail chains, and even some large dealer groups. This session will be an “eye-opening” dive into the future and how dealers can use this new technology to build customer retention.
Client: Cactus Sky Digital
Title: The 5 Types of Videos Your Dealership Needs
Watching videos on the cell phone has overtaken talking on the phone. We are a video society with over 5 billion videos watched daily on YouTube alone. This session will provide a deep dive into the five types of videos every dealership needs and how, when, and where to incorporate them. With so much video content available, the shotgun approach no longer works. You must place your videos appropriately and strategically, or they will get lost in cyberspace. What consumers watch directly impacts where they shop. This session will provide the tools to ensure potential customers see your videos.
Client: Cactus Sky Digital
Title: Social Media is a Team Sport
Develop a social culture within your dealership and dominate your market. Digital Marketing and online buying are here to stay, and effective social media will keep your team and dealership front and center. How many employees do you have? Each employee has multiple social media sites that they are on every day, even when they are at work. This session will teach you how to leverage their activity and expand your online reach.
Client: National Business Brokers
Title: “Blue Sky” How to Maximize It When You Sell Your Dealership
If you are thinking about selling your dealership, now is the time to start getting it ready. 2021 was a record-breaking year for dealership acquisitions, with almost 600 dealerships sold. 2022 is already on track to break this record. This workshop will provide insights to help you position your dealership for sale and get the highest blue sky possible. Over the past 30 years, my company has brokered over 850 dealership buy-sells. In this workshop, I will share insights to help you position your dealership for sale and make the dealership more attractive to buyers and get the highest blue sky possible. Identify opportunities to increase value. The biggest value drivers fall into three categories: Business Operations, Real Estate and Facilities, and Strategic Planning. Below are some of the top tips from each category.
Client: Cactus Sky Digital
Database maintenance the key to future marketing success
Connecting with your customers and prospects has never been harder. Today the last thing someone what to do is talk to a car dealer on the phone. Email is the best option but getting past spam filters is a challenge. Database management is the single most important thing that you can do to improve your email deliverability. In this leaning lab attendees will be provided step by step instructions on how to clean their customer and prospect database to improve customer engagement.
Client: Aim
Title: Are Your Salespeople Obsolete?
Last year there were over 2000 submissions for 75 NADA speaking slots. It is highly competitive, and Cactus Sky will improve your selection chances.
Client: AutoStaff
Title: Gain a Competitive Advantage in a Shifting Job Market
The Shifting Job Market: The year 2020 heralded the beginning of a new era in economic paradigm. The global epidemic had a tremendous impact on the employment sector. As a result, we’ve gone from a scenario where there were more people than jobs to one where there are more jobs than people. What used to work no longer works. Because of the significant scarcity of qualified job candidates, inbound recruiting is no longer effective as a stand-alone strategy for filling vacancies. The approach of posting a job advertisement and then waiting and expecting for applicants to apply has become obsolete.
Client: AIM
Title: Driving instructions for your CRM
Digital Retailing has changed car buying forever, and face-to-face transactions may soon go the way of the dinosaur. The CRM is becoming the heart of your dealership and the key tool connecting you to your customers and prospects. This workshop will help you unlock your CRM tools to optimize performance.
Client: Rapid Recon, Dennis McGinn
Title: Effective Reconditioning for Both the Retail and Wholesale Markets
The inventory shortage has been eye-opening and has changed how dealers buy and sell pre-owned inventory. With market fluctuations and disrupters like Carvana and Vroom paying over book value for cars, dealers must be more strategic when appraising trade-ins.
Client: Cactus Sky Digital
Title: Supporting Local Businesses is a 2-Way Street
Every market has hundreds if not thousands of local businesses and marketing to them can provide not only a fleet opportunity but also countless sales to the owners, managers, staff and their families. Learn how to find and connect with local business owners and earn their business. This session will teach the attendees how to build the prospect database and give them a roadmap to follow to effectively market and connect with this group of local business owners and executives. The first thing that this session will teach you is how to obtain contact information on local business owners to build your target audience and market to them.
Client: Rapid Recon, Dennis McGinn
Title: How to bring transparency into the buying process
Panel discussion points:
1. How are they using data to build value into the deal?
2. What have they done to improve consumer trust?
3. How are they countering the negative image that is being created by Carvana’s TV commercials?
4. How does the vehicle Carfax report play into sales?
5. Are they providing additional information about the car’s condition?
Client: Cactus Sky Digital
Title: How to make your dealership stand out in the virtual world
The car buying process has officially changed and in my opinion not for the better. The internet has already wreaked havoc on a dealer’s ability to hold gross and this just going to make it worse. For dealers to succeed in the new Virtual Buying Environment they will need to embrace technology and incorporate it into the sales process to build online relationships. Online reviews are already and important part of the shopping process and in this session I will review best practices and provide suggestions on how to incorporate them into the sales process.
Client: Testimonial Builder, Peter Martin
Title: The Three Types of Videos you need for your Dealership
90% of consumers are using video during the shopping process. In this session, we will review the three most important types of videos you need on your website. Product videos that include road test information (independent reviews), VIN specific inventory walk-around videos (show the actual vehicle), and customer testimonials (why your shoppers should trust your dealership). The session will cover how to incorporate these critical videos into your digital marketing especially on social media and in email messaging. It will cover how to integrate the videos on your website to increase time spent on-site and SEO value. After registering, you will receive a confirmation email containing information about joining the webinar
Client: Rapid Recon, Anthony Martinez
Title: Tactical solutions to improve your reconditioning operation.
Topics will include:
1. How to establish a reconditioning approach 2. Practical solutions in a time of inventor scarcity
3. How to move units through the process
Client: Webdoc, Peter Martin
Title: How to Increase Your LinkedIn Connections with Local Business Owners
Every market has hundreds if not thousands of local businesses. Each of these businesses has employees and a need for delivery or work vehicles. More importantly, these business owners typically have excellent credit and are prime candidates for personal and family cars. Marketing to business owners has many benefits, yet most dealerships ignore this market segment as it is hard to reach. In this session, the “Webdoc” will show dealers how to increase their LinkedIn presence and number of connections with local business owners.