Webdoc Speaking
Speaking Engagements: Bring the "Webdoc" to Your Stage
Peter “Webdoc” Martin isn’t just a recognized name in automotive marketing; he’s an industry voice trusted nationwide.
With decades of experience, Peter has delivered high-impact keynote addresses and workshops at major events like NADA Conventions, national expos, and industry summits. He’s also been featured on TV, bringing actionable insights and proven strategies to a broader audience.
Whether you need a dynamic keynote speaker, an expert panelist, or an engaging workshop leader, Peter delivers tailored presentations that captivate, educate, and inspire.
Peter “Webdoc” Martin
From Idle to Booked Solid: Mastering Mobile Service Marketing
Mobile service is only profitable when the van is rolling. In this practical session, marketing expert Peter Martin shares the top tactics dealers are using to successfully market their mobile service departments. Learn how to attract lapsed customers, boost recall completions, and drive appointment volume using modern tools, without breaking your ad budget. This session is a must for any dealer serious about making their mobile service operation both visible and viable in today’s competitive fixed ops market.
Peter “Webdoc” Martin
From Bay to Driveway: Build and Scale Profitable Mobile Service
Discover how to launch and scale a profitable mobile service department that boosts CSI, recall completions, and customer retention. Learn dealership-tested strategies to operationalize mobile service and market it effectively in your fixed ops program.
Peter “Webdoc” Martin
Fire Your Receptionist, Close Your BDC: Leverage the Power of AI
Uncovering hidden and hard-to-find data. Streamlining manager reporting and process workflows. Reduce time it takes to desk a deal and log in to multiple screens. Respond to leads within 3 minutes, 24/7. Follow-up with leads. Handle Missed calls. Deal with constant staffing turnover. Long hold times. These common dealership challenges are being solved by next-generation AI. In this high-impact workshop, automotive tech experts Peter “Webdoc” Martin and Ron Scirrotto will explore real-world applications of privacy-first AI voice, text and video technology and digital assistants in replacing or supplementing traditional receptionist and BDC roles. You’ll discover how today’s most advanced, dealership-integrated AI platforms can answer 100% of inbound calls, schedule service and sales appointments, and qualify leads without compromising customer data. Unlike generic chatbot solutions, these systems are purpose-built for dealerships—connected to the DMS, CRM, Xtime, and other tools—to deliver accurate, actionable, and secure responses in real time.
DealerPRO Training
Peter “Webdoc” Martin
STOP Selling on Social Media
Social media marketing has become one of the most powerful marketing tools available today. The ability to target your audience is unparalleled, yet dealers continue to misuse this channel. In this learning lab, I will address dealers’ biggest social media mistakes and provide a road map for success. Social media marketing has two benefits for the dealership, relationship – reputation building and, of course, sales. Unfortunately, most dealers ignore the first benefit and then spam their audience with vehicle ads which eventually will backfire as they are blocked or unsubscribed. This learning lab will provide best practices on building and maintaining a social media audience that engages and ultimately purchases from your dealership.
Peter “Webdoc” Martin
Database maintenance the key to future marketing success.
Connecting with your customers and prospects has never been harder. Today the last thing someone what to do is talk to a car dealer on the phone. Email is the best option but getting past spam filters is a challenge. Database management is the single most important thing that you can do to improve your email deliverability. In this leaning lab attendees will be provided step by step instructions on how to clean their customer and prospect database to improve customer engagement.
Peter “Webdoc” Martin
Video Testimonials Your Marketing Secret Weapon
The average person watches 100 minutes of video daily, and 90% say video reviews influence their purchasing decision. This training will showcase Video Testimonials’ impact on sales, service, and customer retention. Attendees will learn how to get testimonials, what to include in them, and how to incorporate them into their digital marketing. 66% of people would rather watch a video than read an article to get information. Online shopping is here to stay, and 77% say that online reviews impact where they do business.
Video testimonials need to be the cornerstone of your digital presence and I will detail what a properly structured testimonial looks like.
The session will review how to incorporate the videos into all your digital marketing platforms, including your website, and will end with the Magic Bullet on how to get your customer to start marketing for you.
Peter “Webdoc” Martin
The AI Advantage: Gaining an Edge in Automotive Marketing
AI has revolutionized the way businesses connect with their audience, and email marketing is no exception. With AI-powered tools and strategies, you can create highly personalized and targeted email campaigns that capture attention and foster long-term relationships with your customers. This video provides a glimpse into the best practices that I will share at the 2025 NADA Convention for leveraging AI in email marketing to enhance customer retention. From personalized subject lines to dynamic content generation, we cover everything you need to know to make your email campaigns stand out in the crowded inbox. Key Takeaways: Personalization: Discover how AI tailors email content to individual customer preferences, driving higher engagement and loyalty. Segmentation: Learn to use AI to segment email lists based on behavior and demographics for targeted messaging. Automation: Explore AI-driven automation to streamline workflows, saving time and maximizing results. Optimization: Harness AI to optimize email campaigns in real-time, delivering the right message to the right person at the right time. Retargeting: Find out how AI can re-engage inactive subscribers through targeted retargeting campaigns. Join us as we uncover the secrets to building customer retention through AI-enhanced email marketing. Subscribe for more insights on leveraging technology to supercharge your marketing efforts. Let’s unlock the full potential of AI in email marketing together!
Peter “Webdoc” Martin
Technician Recruitment: Best Practices for Hiring & Retaining Top Talent
Discover the secrets to attracting and retaining top automotive talent with our exclusive workshop, ‘Technician Recruitment: Best Practices for Hiring & Retaining Top Talent.’ Join industry experts Peter Martin and Don Reed as they unveil proven strategies and innovative techniques to optimize your dealership’s recruitment and retention efforts. Learn from real-world case studies, engage in interactive discussions, and gain invaluable insights to propel your dealership to success. Don’t miss out on this must-watch workshop to revolutionize your talent acquisition approach!
Peter “Webdoc” Martin
Social Media is a Team Sport
Develop a social culture within your dealership and dominate your market. Digital Marketing and online buying are here to stay, and effective social media will keep your team and dealership front and center. How many employees do you have? Each employee has multiple social media sites that they are on every day, even when they are at work. This session will teach you how to leverage their activity and expand your online reach.
Peter “Webdoc” Martin
Peter “Webdoc” Martin
Peter “Webdoc” Martin
Peter “Webdoc” Martin
Fix It Once, Retain Them for Life
Fix It Once, Retain Them for Life: Enhancing Customer Loyalty Through Service Communication & Digital Experience
Peter “Webdoc” Martin
Fire Your Receptionist, Close Your BDC: Leverage the Power of AI
Uncovering hidden and hard-to-find data. Streamlining manager reporting and process workflows. Reduce time it takes to desk a deal and log in to multiple screens. Respond to leads within 3 minutes, 24/7. Follow-up with leads. Handle Missed calls. Deal with constant staffing turnover. Long hold times. These common dealership challenges are being solved by next-generation AI. In this high-impact workshop, automotive tech experts Peter “Webdoc” Martin and Ron Scirrotto will explore real-world applications of privacy-first AI voice, text and video technology and digital assistants in replacing or supplementing traditional receptionist and BDC roles. You’ll discover how today’s most advanced, dealership-integrated AI platforms can answer 100% of inbound calls, schedule service and sales appointments, and qualify leads without compromising customer data. Unlike generic chatbot solutions, these systems are purpose-built for dealerships—connected to the DMS, CRM, Xtime, and other tools—to deliver accurate, actionable, and secure responses in real time.
Peter “Webdoc” Martin
How to Increase Your LinkedIn Connections with Local Business Owners
Every market has hundreds if not thousands of local businesses. Each of these businesses has employees and a need for delivery or work vehicles. More importantly, these business owners typically have excellent credit and are prime candidates for personal and family cars. Marketing to business owners has many benefits, yet most dealerships ignore this market segment as it is hard to reach. In this session, the “Webdoc” will show dealers how to increase their LinkedIn presence and number of connections with local business owners.
Peter “Webdoc” Martin
How Connected Cars are Changing the World
Connected cars are here, and they are increasingly getting more sophisticated. This session will address the opportunities a customer’s vehicle data provides and how to use it to improve the customer experience. We will delve into accessing the data in real-time and then integrating it into your ongoing customer communications to provide an omnichannel experience.
Dealers will learn how to use this data to improve call center interactions, service department visits, increase email engagement and aftermarket product sales, and, most importantly, increase customer retention by proactively providing alerts about maintenance needs and safety issues.
Peter “Webdoc” Martin
How to make your dealership stand out in the virtual world.
The car buying process has officially changed and in my opinion not for the better. The internet has already wreaked havoc on a dealer’s ability to hold gross and this just going to make it worse. For dealers to succeed in the new Virtual Buying Environment they will need to embrace technology and incorporate it into the sales process to build online relationships. Online reviews are already and important part of the shopping process and in this session I will review best practices and provide suggestions on how to incorporate them into the sales process.
Peter “Webdoc” Martin
Supporting Local Businesses is a 2-Way Street
Every market has hundreds if not thousands of local businesses and marketing to them can provide not only a fleet opportunity but also countless sales to the owners, managers, staff and their families. Learn how to find and connect with local business owners and earn their business. This session will teach the attendees how to build the prospect database and give them a roadmap to follow to effectively market and connect with this group of local business owners and executives. The first thing that this session will teach you is how to obtain contact information on local business owners to build your target audience and market to them.
Peter “Webdoc” Martin
Clicks to Campers: Turning Online Engagement into RV Sales & Service Revenue
RV dealers face an uphill battle: how to cut through the noise and convert online interest into real dealership visits and purchases. With rising competition from third-party platforms, online classifieds, and service-only shops, retaining and re-engaging customers has never been more importantor more challenging. This workshop delivers a proven blueprint for how RV dealerships can use advanced digital strategies to boost visibility, capture qualified leads, and turn browsers into buyers. We’ll dive into tools like My Site Shopper, which identifies anonymous website visitors and uses identity resolution to serve tailored email follow-ups based on each user’s browsing behavior. We’ll explore how Dynamic Inventory Prospecting pushes real-time inventory ads to in-market shoppers—even those who haven’t yet visited your site—creating fresh demand for your available units. The session will also highlight how OTT (Over-the-Top) video advertising and geo-targeted marketing can bring your dealership into the living rooms of high-intent RV buyers by streaming directly to their smart TVs and mobile devices. We’ll tie it all together with actionable strategies for running high-performing email campaigns and retargeting efforts that drive showroom and service bay visits. Whether you’re a single-store operator or managing multiple rooftops, this session is designed for RV dealers who want to modernize their marketing, improve their customer journey, and build a pipeline that delivers repeat business and long-term loyalty.
Peter “Webdoc” Martin
The 5 Types of Videos Your Dealership Needs
Watching videos on the cell phone has overtaken talking on the phone. We are a video society with over 5 billion videos watched daily on YouTube alone.
This session will provide a deep dive into the five types of videos every dealership needs and how, when, and where to incorporate them. With so much video content available, the shotgun approach no longer works. You must place your videos appropriately and strategically, or they will get lost in cyberspace. What consumers watch directly impacts where they shop.
This session will provide the tools to ensure potential customers see your videos.
Peter “Webdoc” Martin
Leveraging Today’s Tech to Drive Sales into the Future
Dealerships have more technology available than ever, the hard part is figuring out how to use it to close deals. In this session, I will review return visit notifications, prospect activity tracking, real time clicker reports, and high impact targeted follow-up. You will leave with a comprehensive attack plan to close more leads. According to Cars.com, internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of automated email marketing, you can. If you have at least 10,000 unsold leads in your CRM you need to attend this session.
Peter “Webdoc” Martin
How Positive Reviews Drive Traffic to Your Dealership
Your online reputation is a reflection of your dealership. A few negative reviews can influence a prospective customer before they ever step foot inside your dealership and even drive them to another dealership. What do the review sites say about you? 70% of RV Buyers report being influenced by car review sites. They trust online reviews like word of mouth recommendations. Some people want to burn a dealership with a negative review no matter what happened. It is important to keep reviews coming in to balance these bad reviews with good reviews. By asking for reviews you are gaining more positive reviews and getting constructive feedback to improve your dealership.