NADA Speaking Proposal
Secure Your Spot on Stage at NADA with Cactus Sky
Turn Your Expertise into Industry Exposure
The NADA Show is the most influential stage in the automotive industry, drawing thousands of top-tier dealers, vendors, and decision-makers from around the world. Being selected to speak isn’t just an honor. It’s a high-leverage marketing opportunity.
But with hundreds of applicants competing for a limited number of speaker slots, standing out requires more than just a good idea.
That’s where Cactus Sky comes in.
Why Cactus Sky?
With over 30 years in automotive marketing and direct experience supporting NADA speakers and exhibitors, we know how to turn your knowledge into industry-leading exposure. Our team has helped speakers land spots on the agenda and drive record attendance to their sessions resulting in increased visibility, booth traffic, and sales.
See for yourself what Amberly Allen is saying:
More Than Just a Speaker Slot
Getting selected is just the beginning. Once you’re accepted, we help you maximize every opportunity:
- Promote your session through targeted email marketing
- Run pre-show campaigns that drive RSVPs
- Leverage our network to build visibility across LinkedIn, X, and email
- Tie your speaking session to your booth strategy, generating qualified foot traffic
Let’s Make Your Voice Heard
Securing a spot on the NADA agenda takes more than just experience, it takes strategy. Our team specializes in helping automotive professionals:
- Craft Winning Proposals: We know what NADA is looking for. We’ll position your topic for maximum impact, align with industry trends, and write your submission to meet all application guidelines.
- Elevate Your Thought Leadership: We help shape your narrative to highlight your expertise and differentiate your voice in a crowded field.
- Meet All Submission Requirements: Avoid disqualifications and ensure your proposal is complete, polished, and NADA-ready.
Let’s Make Your Voice Heard
If you’re planning to submit a proposal for NADA, let Cactus Sky help you craft a winning entry that puts your brand, and your expertise, on the main stage.
Contact us today to get started.
Here's How We Can Help
Speaker Submission Writing That Gets You Selected
Win the Room Before You Ever Step on Stage
Crafting a winning speaker submission for NADA isn’t just about filling out a form, it’s about telling a compelling story that speaks to dealer pain points, aligns with NADA’s priorities, and positions you as an expert the industry wants to hear from.
At Cactus Sky, we’ve perfected that formula.
Your Words Matter We Make Them Count
Your submission needs to grab attention from the very first line.
We specialize in creating proposals that stand out in a competitive field, ensuring your topic doesn’t just check boxes, it gets noticed and gets approved.
Our expert team will write:
- A session synopsis that hooks reviewers instantly
- A marketing-friendly blurb that drives attendance.
- A full, strategic session description that clearly conveys the takeaways dealers care about most.
All while complying with NADA’s strict submission guidelines.
Why This Matters
The NADA selection committee reviews hundreds of submissions. If your proposal doesn’t immediately demonstrate value, clarity, and relevance, it’s going to the bottom of the stack.
With Cactus Sky, your session will:
- Tell a compelling story with a strong dealer benefit.
- Align with trending topics and NADA themes.
- Be positioned for maximum impact and approval.
Proven Success
We’ve helped automotive leaders like Dennis McGinn of Rapid Recon get selected to speak four years in a row, consistently driving record-breaking session attendance and business results.
When NADA sees your name come through a Cactus Sky submission, they know it’s going to be a powerful, high-value presentation for attendees.
From Application to Execution, We’ve Got You Covered
Pair our submission writing service with our Pre-Show Marketing Campaigns to maximize visibility and ensure a packed room when it’s time to present.
Ready to craft a submission that rises to the top?
Let’s talk about how we can turn your ideas into an invitation to speak at NADA.
Choose the Right Format & Track
Strategic Session Placement: Get in the Right Room with the Right Message
At NADA, where and how you deliver your content is just as important as what you say. Choosing the wrong session format or topic track can be the difference between a packed house or a missed opportunity.
That’s where Cactus Sky makes all the difference.
We Guide You to the Best-Fit Format
Whether you’re delivering a data-driven strategy, a leadership success story, or a tactical service lane solution, we help you select the session format that best aligns with your message and maximizes your impact:
- Workshop (45 min): Ideal for in-depth training and interactive content
- Dealer Learning Lab (20 min): Best for quick-hit, high-value insights.
- Women Driving Auto Retail: A powerful platform to champion diversity and innovation.
We don’t just help you choose – we help you craft your content around the format, ensuring a seamless fit and stronger approval chances.
Target the Right Track to Hit the Right Audience
NADA reviewers and attendees are looking for relevance. We’ll ensure your proposal is submitted under the most strategic topic track, including:
- Fixed Operations
- Digital & Marketing
- Leadership & Management
- Variable Ops & Sales
- Recruiting, Retention & Culture
- … and more
With the right track, your message gets to the right decision-makers, increasing both session attendance and post-show engagement.
Why It Matters
Submitting under the wrong track or choosing the wrong format—can tank even the strongest proposals. At Cactus Sky, we’ve helped clients like Dennis McGinn of Rapid Recon successfully submit (and speak) four years in a row, because we don’t guess—we strategically position every element of your submission for success.
Let’s align your message with the right format and audience to secure your spot on the NADA stage.
Develop a Standout Title & Key Takeaways
Crafting a Title That Opens Doors—and Fills Seats
Your NADA session title isn’t just a name; it’s your first impression. And in a sea of hundreds of submissions, it has to work hard.
That’s why Cactus Sky goes beyond clever headlines. We create clear, compelling titles that instantly communicate value, follow NADA’s strict formatting guidelines, and grab the attention of reviewers and attendees alike.
Turn Heads with Strategic Session Titles
We blend clarity, creativity, and compliance to develop a session title that:
- Meets NADA’s formatting and content rules.
- Conveys the benefit to attendees, not just the topic.
- Increase your odds of selection.
Build Anticipation with Strong Takeaways
NADA requires three key takeaways for every session, and they better pack a punch. We help you identify and articulate takeaways that:
- Are actionable and results driven.
- Showcase your expertise and value.
- Align with what dealers care about most.
With Cactus Sky, you won’t just meet the requirements, you’ll stand out as a true thought leader.
Real Results from Proven Strategy
We’ve helped vendors like Dennis McGinn of Rapid Recon get selected to speak at NADA four years in a row. Our approach to messaging, from title to takeaways, has led to record-setting session attendance and post-show booth traffic that translates directly into revenue.
Let’s create a session title and takeaway strategy that puts you, and your brand center stage at NADA.
Write & Script Your Video Submission
Submission Videos That Get You Selected
One of the most critical components of your NADA session application is the 90-second video pitch, and it’s also where most applicants fall short.
At Cactus Sky, we specialize in creating engaging, high-converting videos that capture attention, meet NADA’s strict guidelines, and dramatically improve your chances of being selected to speak.
Scripted for Impact. Filmed for Results.
Your video needs to communicate your session’s value, originality, and relevance without any branding or promotion. That’s a tall order… unless you have the right team behind you.
Our experts will help you:
- Develop a concise and compelling script that clearly presents your topic and takeaways.
- Ensure your message aligns with NADA’s “no branding, no promotion” rule.
- Capture your presentation in a professional, polished video that makes you look and sound like the expert you are.
Video That Opens Doors
We’ve helped countless clients craft session videos that don’t just meet the submission requirements they stand out.
Our proven process combines industry insight, on-camera coaching, and strategic storytelling to ensure your video:
- Clearly communicates what makes your session unique.
- Keeps the viewer engaged and focused.
- Sets the stage for session selection and strong attendance.
Let’s turn your session vision into a compelling video that gets noticed and gets you on the NADA stage.
Reduce Risk. Maximize Results.
Don’t let technicalities derail your opportunity. Partner with Cactus Sky to submit a flawless, professional application that stands out, and gets selected.
Complete & Submit Your Application
Done-for-You Submission. Maximum Impact.
Securing a speaking slot at NADA requires more than a great idea; it takes strategy, precision, and flawless execution. At Cactus Sky, we don’t just guide you through the process we handle it all.
From Start to Submit. We’ve Got You Covered
We manage every step of the NADA submission process so you can focus on your expertise, not paperwork:
- Crafting a compelling session title, description, and three powerful takeaways
- Producing a persuasive 90-second session video that meets all NADA guidelines.
- Ensuring every file, form, and asset is properly formatted and submitted on time.
- Confirming full compliance with NADA’s strict content, branding, and technical requirements
Leave the Stress Behind
When you partner with Cactus Sky, you get peace of mind knowing your submission is being managed by experts who have helped top industry voices like Dennis McGinn of Rapid Recon earn speaker slots year after year.
Let us help you take the stage. We’ll take care of the logistics, so you can focus on delivering the message that moves the industry.
Please Note: Cactus Sky provides marketing services tailored for vendors attending the NADA Convention,
but is not affiliated with or endorsed by the National Automobile Dealers Association.
NADA® is a registered trademark.
