The average person watches 100 minutes of video daily, and 90% say video reviews influence their purchasing decision. This training will showcase Video Testimonials’ impact on sales, service, and customer retention. Attendees will learn how to get testimonials, what to include in them, and how to incorporate them into their digital marketing. 66% of people would rather watch a video than read an article to get information. Online shopping is here to stay, and 77% say that online reviews impact where they do business. Video testimonials need to be the cornerstone of your digital presence and I will detail what a properly structured testimonial looks like. The session will review how to incorporate the videos into all your digital marketing platforms, including your website, and will end with the Magic Bullet on how to get your customer to start marketing for you.