Watching videos on the cell phone has overtaken talking on the phone. We are a video society with over 5 billion videos watched daily on YouTube alone. This session will provide a deep dive into the five types of videos every dealership needs and how, when, and where to incorporate them. With so much video content available, the shotgun approach no longer works. You must place your videos appropriately and strategically, or they will get lost in cyberspace. What consumers watch directly impacts where they shop. This session will provide the tools to ensure potential customers see your videos.