Connected cars are here, and they are increasingly getting more sophisticated. This session will address the opportunities a customer’s vehicle data provides and how to use it to improve the customer experience. We will delve into accessing the data in real-time and then integrating it into your ongoing customer communications to provide an omnichannel experience. Dealers will learn how to use this data to improve call center interactions, service department visits, increase email engagement and aftermarket product sales, and, most importantly, increase customer retention by proactively providing alerts about maintenance needs and safety issues.