Two million farms and ranches represent a massive opportunity for dealerships for both sales and service. Unlike traditional consumers driven by price, the agriculture buyer has different considerations. Marketing to and selling to this audience is different, and you need first to understand the seasonality of their buying cycles and their specific needs to be successful. This session will provide attendees with a detailed playbook based on ten years of experience created by farmers and ranchers to provide a better experience for everyone. You will learn what influences purchase decisions and how to win their business.