Pre-Show Marketing
Pre-Show Marketing
Pre-Show Marketing
Build Anticipation and Drive Engagement
Create Buzz and Capture Attention Before the Doors Even Open
The success of your NADA presence starts long before the convention doors open. With our comprehensive pre-show marketing strategies, we’ll help you create excitement, drive engagement, and ensure your brand is top-of-mind for attendees.
By leveraging our expertise in targeted email marketing, OTT advertising, geo-fencing, and social media outreach, we’ll position your booth as a must-visit destination for automotive industry professionals. Our tailored approach is designed to reach the right people at the right time, ensuring your brand gets noticed and drives foot traffic to your booth.
DealerPRO had the highest traffic to their NADA directory page in 2024, thanks to Cactus Sky's email and social media marketing. They truly deliver results.
Our Services Include:
Email Marketing
With precision-crafted email campaigns, we will target the entire automotive industry and past NADA attendees. As the 2025 attendee list becomes available, we will market directly to registered attendees, building anticipation and setting the stage for success.
LinkedIn Marketing
Our social media strategy includes expanding your LinkedIn network, crafting compelling content, and leveraging Peter "webdoc" Martin’s extensive automotive audience to maximize exposure.
Geo-Fencing Dealerships
Deliver targeted video ads to streaming devices of past NADA attendees. Ensure your brand is visible across all digital platforms, engaging dealers and managers where they are most active.
Social Media Services
Expand your LinkedIn connections and increase your exposure to high-value automotive contacts. Our social media strategies will build your brand's presence and engage potential leads before the show, positioning your booth as a must-visit destination.
This is What You Can Expect
- 2 custom NADA email campaigns will be sent to the entire automotive email database of over 40,000 targeted dealership owners, managers and marketing personnel promoting your company and booth at NADA.
- A second email will be sent out to everyone who engaged with the above campaign with a direct message attempting to schedule a meeting with Client prior to or during the convention.
- A tracking pixel will be placed on your Company NADA landing page so that any traffic generated to the site from the Over-the-TOP marketing will receive ongoing retargeting campaigns.
- A set of Retargeting ads will be created to promote your booth and special leading up to the convention.
- 2024 NADA Attendees’ Dealerships will be targeted allowing us to deliver targeted ads to this prospect list. This ensures that the decision-makers and their teams are aware of your brand and offerings at NADA 2025.
- Targeting Registered Attendees: We will target the 2025 NADA attendees to ensure continuous brand exposure as they finalize their plans to attend the event.
- Daily Engagement: Reach dealership staff every day leading up to the convention, keeping your brand at the forefront of their minds as they finalize their NADA plans.
- Pre-Show Social Media Strategy: We will expand your LinkedIn connections and increase your exposure to high-value automotive contacts. Our targeted social media strategies will build your brand’s presence, drive engagement, and position your booth as a must-visit destination at NADA 2025.
- Content Development: Our team will craft compelling social media content that resonates with your audience, driving anticipation and encouraging pre-show interactions. This content will be optimized for platforms like LinkedIn, Facebook, and Instagram, ensuring maximum reach and engagement.
- Social Media exposure on the Cactus Sky Channels: Peter “webdoc” Martin has over 10,000 high-value automotive contacts on LinkedIn, is a trusted industry expert, and has over 33,000 followers on X. Publishing your content on his network expands your exposure and builds brand awareness.
- Development of a custom “Show Special” video strategy: We will create a video that will be used on the landing page and in other marketing campaigns designed to create pre-show leads
- Landing page and data capture form. We will create a fully optimized landing page and data capture strategy designed to capture visitors and convert them into leads.
- Content Development: Our team will craft compelling video messages that resonate with your audience, driving anticipation and encouraging pre-show interactions. This content will be optimized for platforms like LinkedIn, Facebook, and Instagram, ensuring maximum reach and engagement.
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Ready to Elevate Your NADA Experience?
Call 954.205.7716
Take advantage of the opportunity to make your booth the most talked-about destination at NADA 2025. With the Over-the-TOP NADA Marketing Package, you’ll have everything you need to ensure your brand shines before, during, and after the show.