As we reflect on our dealerships’ performances in 2024, it’s crucial to consider areas for improvement that can drive success in the upcoming year. With fixed operations playing a critical role in dealership profitability, enhancing service traffic is essential for every new car dealer and fixed operations director. Here are six actionable strategies that can […]

New car dealerships are constantly seeking effective strategies to enhance customer retention and boost sales. A pivotal yet often neglected approach is implementing effective sales-to-service handoffs. This tactic involves formalizing new car buyers’ introductions to the service department during their vehicle purchases, setting the stage for ongoing engagement and fostering enduring customer loyalty. THE OVERLOOKED […]

In the competitive landscape of automotive service departments, one often overlooked yet crucial factor for success is the cultivation of a strong company culture. A positive, engaging work environment not only helps in attracting top talent but also plays a significant role in employee retention and overall dealership success. Here’s how developing a compelling company […]

In the competitive landscape of automotive service departments, one often overlooked yet crucial factor for success is the cultivation of a strong company culture. A positive, engaging work environment not only helps in attracting top talent but also plays a significant role in employee retention and overall dealership success. Here’s how developing a compelling company […]

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively […]