Cultivating a Vibrant Company Culture to Define Your Dealership and Attract Top Talent

In the competitive landscape of automotive service departments, one often overlooked yet crucial factor for success is the cultivation of a strong company culture. A positive, engaging work environment not only helps in attracting top talent but also plays a significant role in employee retention and overall dealership success. Here’s how developing a compelling company […]

Over-The-TOP Hyper-Targeted Marketing for Automotive Sales and Services

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved.Consumers increasingly begin their journey online, with a shift toward digital platforms that influence purchasing decisions before they even set foot in a dealership. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively […]

Addressing the Technician Shortage Head-On with DealerPRO Training’s Technician Career Path Program

Turn Challenges into Opportunities for Growth Are technician shortages hindering your dealership’s potential? Don’t let staffing issues hold you back from achieving peak performance. DealerPROTraining’s Technician Career Path (TCP) program is your solution to overcoming the technician shortage and unlocking hidden growth opportunities. With TCP, you’ll gain access to: Proven Recruitment Strategies: Attract top talent […]

Transform Your Dealership’s Service Department into a Profit Center

In today’s competitive market, automotive dealerships need to stay ahead by transforming their service departments into profit centers. Implementing an innovative “Putting the Customer First” strategy can significantly boost revenues and redefine the service experience. Many dealerships have seen remarkable increases in customer pay revenue, some by as much as $1 million within a single […]