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NADA DURING-THE-SHOW MARKETING
Why “During the Show” Really Matters?
When the NADA convention is live, visibility is everything.
With hundreds of vendors competing for attention, it’s not enough to show up — you need to stand out. Cactus Sky delivers a high-impact, real-time marketing strategy designed to make your booth a nonstop magnet for decision-makers.
Drive Foot Traffic with Daily Booth Promotions
We deploy daily booth marketing messages that keep your presence top-of-mind. Whether it’s a product demo, giveaway, or show special, we’ll create urgency and excitement that pulls attendees straight to you.
Engage Instantly. Convert on the Spot.
Our real-time tactics are designed to transform booth traffic into conversations, and conversations into leads. Every interaction is a chance to stand out and our job is to make sure it happens.
Why It Works?
- Daily messages keep your brand top of mind every morning
- Social engagement turns online attention into face-to-face meetings
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Daily “Top Recommended Booths” Email Campaign
Be the Booth Everyone Talks About Before They Hit the Show Floor
Each morning of the NADA Convention, attendees are deciding where to spend their time and your company can be at the top of their list.
Cactus Sky’s exclusive Top Recommended Booths Email Campaign ensures that your brand is front and center before the doors even open. Delivered daily between 7:30 AM and 9:00 AM, this high-visibility email goes out to confirmed NADA attendees and engaged past attendees, putting your company in front of the most active dealership decision-makers in the country.
Hyper-Targeted, High-Impact Exposure
We don’t just send emails. We curate and deliver a handpicked selection of must-visit booths, and yours will be included.
Each morning campaign:
- Reaches thousands of dealership executives with open minds and active buying intent
- Features your booth number, brand message, and show promotion or call to action
- Drives direct foot traffic and pre-qualified booth visits
- Positions your company as a must-see exhibitor alongside other top-performing brands
Build Momentum Throughout the Show
These emails are more than just reminders — they’re momentum builders. Each day, your brand gets multiple touchpoints with engaged prospects, increasing brand recall, boosting booth traffic, and creating opportunities for real conversations and real conversions.
Why It Works?
- Prime inbox placement when attendees are planning their day
- Proven strategy for increasing booth visits and sales conversations
- Creates anticipation and reinforces your brand throughout the show
- Leverages Cactus Sky’s industry-best email deliverability and targeting
Want to be on every attendee’s morning radar?
Let’s get your brand into the most important inboxes — at the exact right time.
Daily “Direct Booth” Custom Email Promotion
Precision-Targeted Campaigns to Drive Real Traffic to Your Booth
At NADA, attention is currency and your booth needs to stand out every single day. That’s where Cactus Sky’s Daily “Direct Booth” Custom Email Promotion delivers unmatched value.
Each day of the convention, your company will be featured in a custom-tailored email campaign sent to a highly targeted audience of current NADA attendees and past attendees a database of over 10,000 dealership decision-makers. These are the buyers and influencers you want to reach and we put your message directly in their inbox.
Targeted. Timed. Trackable.
Your campaign won’t be lost in the noise. It’s strategically delivered to:
- Confirmed NADA attendees
- Past NADA attendees
- Known NADA “hand raisers” people who actively engaged with any pre-show email, ad, or landing page
By focusing on those already interested in your message, this campaign ensures maximum relevance and higher engagement, helping your team make more meaningful booth connections.
What’s Included
- A custom-designed email crafted to showcase your booth, promotion, or offer
- A targeted send to over 10,000 records of dealership executives and managers
- Daily deployment to ensure top-of-mind brand awareness throughout the show
- Intelligent inclusion of pre-show engagers to re-target those who’ve shown prior interest
Why It Works?
- Emails are personalized, promotional, and action-driven
- Sent during key windows when attendees are planning their day
- Drives measurable traffic and conversions right to your booth
- Powered by Cactus Sky’s industry-best deliverability and auto-targeting engine
Don’t Just Show Up. Stand Out.
With this campaign, your booth doesn’t just appear on a map it becomes a destination. Let’s talk about how to make every day at NADA a high-impact opportunity for your brand.
Retargeting campaign
Intelligent Retargeting That Converts Interest Into Action
Powered by Video Landing Page Engagement
Getting someone to your landing page is just the beginning, what happens next is where Cactus Sky shines.
When a visitor lands on your NADA campaign video landing page, our system immediately goes to work. A smart tracking pixel is automatically triggered, allowing us to identify and retarget that visitor across multiple digital channels. This ensures that your brand message follows them after their first visit keeping your company top of mind as they plan their time at the show.
Multi-Channel Retargeting Strategy
Our retargeting campaigns are designed to keep your booth and brand in front of decision-makers who’ve already shown interest. Here’s how we do it:
- OTT (Over-The-Top) Retargeting: Visitors are served follow-up video ads while streaming content on platforms like Hulu, Roku, and YouTube TV keeping your message visible in premium environments.
- Display Ads: Dynamic, eye-catching banners appear across major websites and news platforms, reminding prospects about your show special and booth location.
- Social Media Retargeting: Your booth promo reappears in their LinkedIn, Facebook, and Instagram feeds, prompting further engagement and driving them back to your page.
Why It Works?
- Precision targeting: You’re only marketing to the most relevant, engaged audience those who have already interacted with your campaign.
- Higher conversions: Repetition drives recognition. Multiple brand touchpoints build trust and drive booth visits.
- Extended campaign life: Even if they don’t respond on their first visit, our system ensures they’re re-engaged over time, leading up to and during the show.
Turn Clicks Into Conversations
Every visitor to your landing page is a potential buyer. Cactus Sky ensures they don’t slip away unnoticed. Through a seamless retargeting system, we convert interest into foot traffic, appointments, and sales opportunities, all while maximizing your return on every campaign dollar.
Let’s talk about how our retargeting strategy can keep your booth top-of-mind, even after the first click.
Real-Time Social Media Engagement
Turn Booth Buzz Into Business
Cactus Sky helps you harness the full power of real-time social media engagement to amplify your presence at NADA because the conversations happening online are just as important as the ones happening on the convention floor.
Live Booth Coverage & Updates
We’ll work with your team to share timely updates, videos, and photos that showcase what’s happening at your booth in real time. From product demos and giveaways to executive meet-and-greets, we turn every moment into shareable content that captures attention.
LinkedIn: Your Digital Trade Show Floor
With over 10,000 high-value auto industry connections, Peter “Webdoc” Martin — a trusted voice in automotive marketing will spotlight your brand through strategic posts and engagement on LinkedIn, X (formerly Twitter), and other platforms. This gives your booth prime visibility to dealers, decision-makers, and influencers during the show.
Post-Show Momentum
The connections don’t end when the expo hall closes. We help you nurture and expand your audience with follow-up content that re-engages booth visitors, social media followers, and new leads captured during the show. From thank-you posts to follow-up videos, your brand stays top-of-mind long after NADA wraps.
Why Social Media Engagement Matters
- Drives booth traffic from real-time interest
- Increases brand visibility during the convention
- Strengthens lead relationships after the show
- Expands reach by tapping into trusted industry networks
Automated Email Follow-Up
Continue the Conversation. Convert Interest Into Action.
At Cactus Sky, we know that engagement is only the beginning. That’s why we deploy automated follow-up email campaigns designed to keep your brand front and center with every prospect who interacts with your pre-show marketing.
Whether someone clicks a link, watches a video, or opens an email — they’re raising their hand. Our system ensures you follow up with the right message at the right time to turn that initial interest into a scheduled meeting, booth visit, or demo at the show.
What This Looks Like:
- Trigger-Based Emails: Automatically sent to contacts who open or click on your campaign, keeping your brand top-of-mind.
- Customized Messaging: Tailored follow-up content based on the recipient’s level of engagement and interest.
- Meeting Invitations: Drive booth traffic by prompting engaged prospects to book a time with your team before the show even starts.
- Lead Nurturing Sequences: Continue the conversation with drip campaigns that build interest and educate prospects on your value.
The Benefits
- Ensures no interested lead slips through the cracks
- Increases the number of qualified booth visitors
- Helps your sales team focus on warm leads
- Builds momentum and familiarity before the first handshake
Cactus Sky’s automated email follow-up is like having a digital sales assistant working 24/7 — identifying, nurturing, and warming up your leads so you arrive at NADA with a pipeline already in motion.
Let us help you turn early interest into real opportunities before the show even begins.
See for yourself what Amberly Allen is saying:
Make your booth the one they remember.
With Cactus Sky’s “During the Show” strategy, you don’t just participate in NADA you dominate it.
Fill Your Booth. Close More Deals.
Please Note: Fixed Ops Magazine and Cactus Sky provides marketing services tailored for vendors attending the NADA Convention,
but is not affiliated with or endorsed by the National Automobile Dealers Association.
NADA® is a registered trademark.
