To Whom It May Concern:

As founder and managing partner of Dealer Merchant Services (DMS), I’ve always believed smart partnerships drive dealership growth. That belief was confirmed when we partnered with Peter “Webdoc” Martin and the Cactus Sky Digital team for our NADA marketing.

Despite the “snowstorm of the century” in New Orleans impacting attendance, we had a phenomenal show. Our booth stayed packed, our calendar was full, and the conversations were with high-quality, pre-qualified prospects. That didn’t happen by chance, it was the result of a strategic, high-impact pre-show campaign executed by Cactus Sky.

Peter and his team launched an OTT and email campaign that delivered results before we even arrived. From appointment-setting emails to targeted dealer outreach, the campaign built real momentum. Each morning of the show, we saw a spike in foot traffic shortly after their emails went out; clear proof of their real-time engagement strategy.

Not only did we generate strong leads at NADA, but the results were so impressive we immediately brought Cactus Sky on for national marketing. Since then, DMS has grown to over 1,000 rooftops nationwide, and Cactus Sky has been key to that expansion. They’re now our second-highest source of website traffic, just behind organic search, a true testament to their campaign performance.

Cactus Sky doesn’t just check boxes – they deliver. They know the dealer space, build scalable connections, and produce measurable ROI. If you’re considering working with them, my advice is simple: do it. They get results.